Good Marketing Books

Marketing

Browse pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50

Larger

Sport Marketing - 3rd Edition

Buy from www.amazon.com

List Price: ~~$80.00~~
www.amazon.com's Price: $57.91
You Save: $22.09 (28%)
Condition: New
Availability: Usually ships in 24 hours
Average Customer Rating: 5.0
Lowest New Price: $52.00
Lowest Used Price: $47.86

Sport Marketing sets the standard.

This book sets the standard for sport marketing literature. Sport Marketing provides a good overview of marketing concepts and how they are applied to the sport product. Dr. Sutton is THE guru of sports marketing and delivers a quality instructional and practical guide for the serious sport manager.
Read more...

Similar Products:

The Elusive Fan: Reinventing Sports in a Crowded Marketplace
Contemporary Sport Management - 3rd Edition
Sport Finance, Second Edition
Ice to the Eskimos: How to Market a Product Nobody Wants
Cases In Sport Marketing

Larger

Professional Practice for Interior Designers

Buy from www.amazon.com

List Price: ~~$85.00~~
www.amazon.com's Price: $46.92
You Save: $38.08 (45%)
Condition: New
Availability: Usually ships in 24 hours
Average Customer Rating: 4.5
Lowest New Price: $46.92
Lowest Used Price: $44.00

Professional Practice for Interior Designers

The book was in excellent condition, and although there were issues with shipping, the company I worked with expedited the service and shipment.
Read more...

Similar Products:

The Codes Guidebook for Interiors
Designing Commercial Interiors
Construction Drawings and Details for Interiors: Basic Skills
Interior Design Reference Manual: A Guide to the NCIDQ Exam
The Interior Designers Guide to Pricing Estimating and Budgeting

Larger

The Architecture Student's Handbook of Professional Practice

Buy from www.amazon.com

List Price: ~~$110.00~~
www.amazon.com's Price: $76.26
You Save: $33.74 (31%)
Condition: New
Availability: Usually ships in 1 to 3 weeks
Average Customer Rating: 4.5
Lowest New Price: $57.92
Lowest Used Price: $57.94

Essential knowledge for anyone studying architecture

This is required reading for many professional practice courses and is very useful beyond school. The content is a compilation of articles from experts and very well written with essential information readily available in each chapter. I would highly recommend getting the book at the beginning of any architectural studies as it is the best measure of the actual business of architectural design.
Read more...

Similar Products:

The Architect's Studio Companion: Rules of Thumb for Preliminary Design
Mechanical and Electrical Equipment for Buildings
Ethics and the Practice of Architecture
Architecture: The Story of a Practice
Professional Practice 101: Business Strategies and Case Studies in Architecture

Larger

Graphic Artists Guild Handbook: Pricing & Ethical Guidelines (Graphic Artists Guild Handbook: Pricing & Ethical Guidelines)

Buy from www.amazon.com

List Price: ~~$35.00~~
www.amazon.com's Price: $19.25
You Save: $15.75 (45%)
Condition: New
Availability: Usually ships in 24 hours
Average Customer Rating: 4.5
Lowest New Price: $18.46
Lowest Used Price: $18.90

Great reference for freelance / contract designers & illustrators

I first saw this series of books when working in house in the late 90's. I somewhat forgot about them until seeing the book at a local Big New bookstore, where I picked up the most recent copy and checked it out a bit. I realized that I should have bought this book years ago, when I first went out on my own in the design world, so I came home and ordered it up on Amazon (for about 40% off the price it was at the bookstore.) I probably should have bought it at the bookstore, since I spend a lot of time there but times are tough, you have to save where you can.

The book is broken down into just about every segment / classification you can think of. From designing stamps for third world countries to doing medical illustrations for advertisements (and literally everything in between). There are a few tiny holes (ie: catalog layout), but with so much other subjects / materials for cross referencing, it's pretty easy to figure out what the rate should be.

All in all, I'd HIGHLY recommend this book for anyone who does any freelance or contract work in the creative field. It would be a great gift for any recent or future college graduate in the graphic design / illustration field. There's loads of information inside it's covers.
Read more...

Similar Products:

Business and Legal Forms for Graphic Designers (3rd Edition)
The Designer's Guide To Marketing And Pricing: How To Win Clients And What To Charge Them
Starting Your Career as a Freelance Illustrator or Graphic Designer
2010 Artist's & Graphic Designer's Market
The Business Side of Creativity: The Complete Guide to Running a Small Graphics Design or Communications Business (Third Updated Edition)

Larger

2011 Writer's Market

Buy from www.amazon.com

List Price: ~~$29.99~~
www.amazon.com's Price: $19.79
You Save: $10.2 (34%)
Condition: New
Availability: Usually ships in 24 hours
Average Customer Rating: 4.0
Lowest New Price: $18.14
Lowest Used Price: $23.38

Features

• ISBN13: 9781582979489
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

2011 Wirter's Market

Always a valuable reference book, every year. I am certain this will be no exception.
Read more...

Similar Products:

2011 Guide To Literary Agents
2011 Novel And Short Story Writer's Market
2011 Children's Writer's And Illustrator's Market
2011 Poet's Market
Writer's Digest Handbook of Magazine Article Writing

Larger

Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First

Buy from www.amazon.com

List Price: ~~$19.99~~
www.amazon.com's Price: $19.99
Release Date: 2010-06-10
Average Customer Rating: 4.5

Great advice for Marketers

The fact that this book is endorsed by marketing greats like Jay Conrad Levinson of "Guerrilla Marketing" fame and Joseph Sugarman impressed me so much that I decided it was "must read" and I was right. In short, this book is a very current guide for taking advantage of Web 3.0 and other current technical trends in marketing.

I think this book is essential for any organization to take advantage of the potential benefits this sort of technology offers and there are many case studies showing how this can be done. I learned some strategies that I will be implementing in my own business.
Read more...

Similar Products:

How Zappos Shoes In Success
Your Credit Score, Your Money & What's at Stake (Updated Edition): How to Improve the 3-Digit Number that Shapes Your Financial Future
The Truth About Managing People
Curious Folks Ask: 162 Real Answers on Amazing Inventions, Fascinating Products, and Medical Mysteries
Marketing in the Moment (Introduction & Chapter 2): Are You Ready for Web 3.0 Marketing?

Larger

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Buy from www.amazon.com

List Price: ~~$24.95~~
www.amazon.com's Price: $16.47
You Save: $8.48 (34%)
Condition: New
Availability: Usually ships in 24 hours
Average Customer Rating: 4.5
Lowest New Price: $12.48
Lowest Used Price: $12.25

Features

• ISBN13: 9780470571095
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Takes The Fun Out Of Social Media

First things first, Bryan Solis is extremely knowledgeable, passionate and plugged into the Social Media space. This book, his blog, his professional experience, they all prove that beyond a reasonable doubt.

He is no social media pretender or self proclaimed Social Media Guru, he is the real deal and I highly value his insight.

That said, I really did not enjoy reading this book. Sure, there is some valuable information in there, but it's buried in a sea of overwritten prose, that flat out sucks the fun out of Social Media. Words like "elucidate" "facilitate" "social architecture" and "threshold" dominate, making my eyes heavy and my interest wane. I wish Solis would have put away his thesaurus and just told it like it is.

Social media really isn't that complicated, so why make it so?

After finishing university, I promised myself, I would never again read a piece of over stuffed academic writing again. Sadly, I just did. Sorry self, I'll try not to break our promise again. Or as Solis would say, "I will strive to follow a course of action, that will ensure in the utmost that I will not again breach a condition set verbally, or otherwise in regards to my personal conduct, henceforth.

Content = 4*
Readability = 1*
Overall = 2*
Read more...

Similar Products:

Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
Socialnomics: How Social Media Transforms the Way We Live and Do Business
Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
Social Media 101: Tactics and Tips to Develop Your Business Online

Larger

Diffusion of Innovations, 5th Edition

Buy from www.amazon.com

List Price: ~~$35.00~~
www.amazon.com's Price: $21.00
You Save: $14 (40%)
Condition: New
Availability: Usually ships in 24 hours
Average Customer Rating: 4.5
Lowest New Price: $21.00
Lowest Used Price: $18.00

Features

• ISBN13: 9780743222099
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

It's like a new book as posted

Quite satisfied with this book in that it's just what the seller said about the book.
Read more...

Similar Products:

Models for Innovation Diffusion (Quantitative Applications in the Social Sciences)
Applied Anthropology: An Introduction Third Edition
On The Edge: Nursing In The Age Of Complexity
Communication of Innovations: A Journey With Ev Rogers
the Ghost Dance: Ethnohistory And Revitalization

Larger

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

Buy from www.amazon.com

List Price: ~~$15.99~~
www.amazon.com's Price: $9.35
You Save: $6.64 (42%)
Condition: New
Availability: Usually ships in 24 hours
Release Date: 1994-04-27
Average Customer Rating: 4.0
Lowest New Price: $6.99
Lowest Used Price: $2.87

Features

• ISBN13: 9780887306662
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Good but dated

This was an easy read with simple concepts that can be put into place easily (if you ignore the politics of doing so). However, the dated examples are a bit distracting.
Read more...

Similar Products:

The 22 Immutable Laws of Branding
Positioning: The Battle for Your Mind
Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition
The Marketing Gurus: Lessons from the Best Marketing Books of All Time
Author 101 Bestselling Book Publicity: The Insider's Guide to Promoting Your Book--and Yourself

Larger

The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play

Buy from www.amazon.com

List Price: ~~$14.95~~
www.amazon.com's Price: $10.17
You Save: $4.78 (32%)
Condition: New
Availability: Usually ships in 24 hours
Average Customer Rating: 4.5
Lowest New Price: $8.30
Lowest Used Price: $6.00

Features

• ISBN13: 9781585425525
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Must read for procrastinators!

I was surprised to learn that I was already employing most of the strategies in this book, but then I am not a procrastinator. My husband and daughter, on the other hand are! This book gave me insight into my husband's and daughters daily thought life and showed me how to get out of the way. They both love this book, have highlighted it and keep it on hand as a reference. (They have also found the confidence to tell me when to butt out!) They've recommended this book to others as well.
Read more...

Similar Products:

Procrastination: Why You Do It, What to Do About It Now
Awaken Your Strongest Self
Self-Discipline in 10 Days: How to Go from Thinking to Doing
The Now Habit at Work: Perform Optimally, Maintain Focus, and Ignite Motivation in Yourself and Others
Getting Things Done: The Art of Stress-Free Productivity

Top Marketing News

marketing execs like social media - north carolina public radio wunc

2010-08-31 19:01

social media is playing a bigger role in how top companies are spending their marketing dollars. leoneda inge reports.

[news/lw_all.xml]