Good Marketing Books
| Marketing |
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| Product DescriptionMarketing 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below: High Engagement Style - Easy-to-read, interactive, writing style that engages students through active learning techniques. Personalized Marketing - A vivid and accurate description of businesses, marketing professionals, and entrepreneurs—through cases, exercises, and testimonials—that allows students to personalize marketing and identify possible career interests. Marketing Decision Making – The use of extended examples, cases, and videos involving people making marketing decisions. Integrated Technology - The use of powerful technical resources and learning solutions. Traditional and Contemporary Coverage - Comprehensive and integrated coverage of traditional and contemporary concepts. Rigorous Framework - A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements.
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Similar Products:Principles of Supply Chain Management: A Balanced Approach (with Premium Web Site Printed Access Card)
Management : Leading & Collaborating in the Competitive World
Fundamentals of Management (7th Edition)
Essentials of Corporate Finance (The Mcgraw-Hill/Irwin Series in Finance, Insurance, and Real Estate)
Contemporary Management
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| Product DescriptionThe most trusted textbook in medicine -- featuring the acclaimed Harrison's DVD with 57 additional chapters and exclusive video and tutorials Now presented in TWO VOLUMES Extensively revised and expanded by the world’s leading physicians, Harrison’s Principles of Internal Medicine, 18e continues to set the standard as the pinnacle of current medical knowledge and practice, offering the definitive review of disease mechanisms and management. CURRENT
All chapters have been completely updated to reflect the latest knowledge and evidence, and important new chapters have been added, including: "Systems Biology in Health and Disease," "The Human Microbiome," "The Biology of Aging," and "Neuropsychiatric Illnesses in War Veterans." CONNECTED
Harrison's covers more global aspects of medicine than any other textbook, and features such chapters as "Global Issues in Medicine," by Jim Yong Kim, Paul Farmer, and Joseph Rhatigan, and new to the 18th edition, "Primary Care in Low and Middle Income Countries." COMPREHENSIVE
No other resource delivers coverage of disease mechanisms and management like Harrison's, including world-renowned chapters on HIV/AIDS, STEMI and non-STEMI myocardial infarction, cancer biology, multiple sclerosis, and diabetes. The Harrison’s Multi-Media DVD— Better Than Ever!
The Harrison’s DVD has been expanded to include an extensive video demonstration of the neurological physical examination, and video tutorials on how to perform essential clinical procedures, including: - Thoracentesis
- Abdominal Paracentesis
- Endotracheal Intubation
- Central Venous Catheter Placement
57 additional chapters and more than 2,000 images make the companion DVD an essential part of every physician's education, practice, and lifelong learning.The DVD also features PowerPoint presentations from fifty chapters to facilitate classroom lectures, and a free trial subscription to AccessMedicine.com (including Harrison's Online). Harrison’s 18e is proud to present a tribute to longtime editor, Eugene Braunwald, MD for his outstanding and continuing contributions to medical knowledge and practice.
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The Sanford Guide to Antimicrobial Therapy 2011 (Guide to Antimicrobial Therapy (Sanford)S72)
The Washington Manual of Medical Therapeutics, 33rd Edition
Textbook of Physical Diagnosis with DVD: History and Examination With STUDENT CONSULT Online Access
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| Features• 12.5 principles of sales greatness
• USA TODAY BEST SELLER
• The Wall Street Journal BEST SELLER
• The New York Times BEST SELLER
• Business Week BEST SELLER
Product DescriptionSalespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment--and the rest of their lives.
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The Sales Bible: The Ultimate Sales Resource, New Edition
Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others
Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS
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| Product Description In 2001, Jim O'Neill predicted the fastest growing economies of the past decade. Now he's back to explore the new growth markets we should all be watching closely today. It's been ten years since Jim O'Neill conceived of the BRIC acronym. He and his team made a startling prediction: Four developing nations- Brazil, Russia, India, and China (the BRICs)-would overtake the six largest Western economies within forty years. The BRIC analysis permanently changed the world of global investing, and its accuracy has stood the test of time. The Growth Map features O'Neill's personal account of the BRIC phenomenon, how it has evolved, and where those four key nations currently stand after a turbulent decade. And the book also offers an equally bold prediction about the "Next Eleven" countries: Bangladesh, Egypt, Indonesia, Iran, Mexico, Nigeria, Pakistan, Philippines, South Korea, Turkey, and Vietnam. These developing nations may not seem exceptional today, but they offer exciting opportunities for investors over the next decade, just as BRIC did before them. O'Neill also shares several compelling insights about the world economy. He reveals the value for growing countries in being "willing to play" by meaningfully committing to policies that encourage further growth and engagement with globalization. He explains how the g20 can adjust to better incorporate the BRICs and to better reflect the balance of the global economy. Finally, O'Neill makes the counterintuitive claim that good things can quite often come from crises. While established economic powers may see the rise of the BRICs as a threat, international trade benefits us all over the long term. Likewise, the recent financial crisis revealed deep problems in our economic systems, problems we now have the opportunity to fix. A work of astute and absorbing analysis, The Growth Map is an indispensable guide for every investor and every participant in the global economy. Anyone who wants to understand the developing world would do well to heed the man called "one of the most sought-after economic commentators on the planet." (The Telegraph)
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Similar Products:Currency Wars: The Making of the Next Global Crisis (Portfolio)
Thinking, Fast and Slow
Strategic Vision: America and the Crisis of Global Power
The Next Convergence: The Future of Economic Growth in a Multispeed World
The End of Cheap China: Economic and Cultural Trends that will Disrupt the World
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Release Date: 2011-04-19
| Product DescriptionReviews:
"Vic Johnson’s advice has added tens of thousands of dollars to my business over the past year. In fact, one of his ideas added over $100,000 revenue in one month. Pay attention to him and his material, you will be glad you did. Vic is one of the best things that ever happened to my business." - Bob Proctor, Best-selling author and star of The Secret DVD
"His first course that I purchased for $60 got me into the industry. I listened to it and wrote everything down point by point and did as much as I could. I made $8,000 on one site alone." - Roger Gauthier, CEO, Tri-Vision Global, Inc.
"Vic is truly a master. He took an idea, a dream, a vision he had, and methodically built it into a mini-empire. Vic is not only one of the most prolific marketers on the Internet today; from dealing with him personally on numerous occasions, I can also vouch that he’s one of the most honest, ethical and downright nicest, as well. It’s often been said that ‘if you want to find the diamond mine, first get yourself the best possible map.’ If your goal is to create a six-figure income via the Internet, then the map – in this case – has an actual name. It’s Vic Johnson!" - Bob Burg , Best-selling author of Endless Referrals and co-author of Go Givers
Description:
Desperate after being evicted from his home and having his last car repossessed, Floridian Vic Johnson stumbled across a simple online formula that's made him five-six figures every month for the past ten years (and it's RECESSION RESISTANT).
Johnson says his formula is not complicated or original, as he copied ever step of it. And he believes the formula is so simple that anyone who's not afraid of a little work can copy what he's done.
Once inside you'll learn...
* How to earn $300 - $1500 CASH every day with one (1) simple 5-page website that anyone can build (if you can use MS Word you can do this)...
* Quick and easy steps the pros use to identify cash-rich specialty “niches” with little or no online competition.
* The easy “plug and play” internet solutions that require no technical knowledge or skills (He even shares the list of the ones he uses and says this alone is worth 100 times the cost of the book).
* The almost unlimited secret source for getting no-cost products for your online business that customers will gladly pay $10, $15 even $100 for.
* How to turn a shoestring budget into a six-figure cash flow...
* How to decide what to sell on the Internet while identifying niche markets with little or no competition
* What almost every website visitor is looking for --- and how to give it to them
* Why you don’t need technical knowledge to build a successful website
* What your number one business goal must be if you expect to build long-term web income
* How to set up an automated system that literally makes money while you sleep
* The Number One reason most websites fail and how to avoid it
* How Vic regularly nets $5,000 a day and more with a handful of employees (and they're all family)
* And many more inside secrets
---> Includes a coupon for a FREE DVD that shows actual Internet sites and the six, simple steps to follow <---
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Blogging For Income: The Fast Track Plan For High Traffic & Big Profits
25 Ways to Make Money Online: Your Complete Guide to Legitimate Online Jobs and Opportunities That Allow You to Work From Home And Earn A Paycheck
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Release Date: 1997-09-28
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| Product DescriptionA Lesson Before Dying, is set in a small Cajun community in the late 1940s. Jefferson, a young black man, is an unwitting party to a liquor store shoot out in which three men arekilled; the only survivor, he is convicted of murder and sentenced to death. Grant Wiggins, who left his hometown for the university, has returned to the plantation school to teach. As he struggles with his decision whether to stay or escape to another state, his aunt and Jefferson's godmother persuade him to visit Jefferson in his cell and impart his learning and his pride to Jefferson before his death. In the end, the two men forge a bond as they both come to understand the simple heroism of resisting—and defying—the expected.
Ernest J. Gaines brings to this novel the same rich sense of place, the same deep understanding of the human psyche, and thesame compassion for a people and their struggle that have unformed his previous, highly praised works of fiction.
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Similar Products:A Gathering of Old Men
The Color Purple
Caramelo
I Can Fly: Teaching Narratives and Reading Comprehension to African American and other Ethnic Minority Students
Stories of the Modern South: Revised Edition
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| Features• #1 NY Times, Wall Street Journal and USA Today - Bestseller!
• Identify your personal money and success blueprint
Product DescriptionSecrets of the Millionaire Mind reveals the missing link between wanting success and achieving it! Have you ever wondered why some people seem to get rich easily, while others are destined for a life of financial struggle? Is the difference found in their education, intelligence, skills, timing, work habits, contacts, luck, or their choice of jobs, businesses, or investments? The shocking answer is: None of the above! In his groundbreaking Secrets of the Millionaire Mind, T. Harv Eker states: "Give me five minutes, and I can predict your financial future for the rest of your life!" Eker does this by identifying your "money and success blueprint." We all have a personal money blueprint ingrained in our subconscious minds, and it is this blueprint, more than anything, that will determine our financial lives. You can know everything about marketing, sales, negotiations, stocks, real estate, and the world of finance, but if your money blueprint is not set for a high level of success, you will never have a lot of money—and if somehow you do, you will most likely lose it! The good news is that now you can actually reset your money blueprint to create natural and automatic success. Secrets of the Millionaire Mind is two books in one. Part I explains how your money blueprint works. Through Eker's rare combination of street smarts, humor, and heart, you will learn how your childhood influences have shaped your financial destiny. You will also learn how to identify your own money blueprint and "revise" it to not only create success but, more important, to keep and continually grow it. In Part II you will be introduced to seventeen "Wealth Files," which describe exactly how rich people think and act differently than most poor and middle-class people. Each Wealth File includes action steps for you to practice in the real world in order to dramatically increase your income and accumulate wealth. If you are not doing as well financially as you would like, you will have to change your money blueprint. Unfortunately your current money blueprint will tend to stay with you for the rest of your life, unless you identify and revise it, and that's exactly what you will do with the help of this extraordinary book. According to T. Harv Eker, it's simple. If you think like rich people think and do what rich people do, chances are you'll get rich too!
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Think and Grow Rich
The Millionaire Mind
Rich Dad Poor Dad: What The Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!
Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth
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| Top Marketing News |
| 2012-02-03 10:02 |
microsoft is cutting about 200 jobs as part of a marketing department restructuring, according to the seattle times. the company has confirmed that they are eliminating a small number of jobs in marketing, but did not specify how many. most of the cuts will be in the seattle area, the times story says, adding that ... |
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