Good Marketing Books
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Who are you? Who needs to know? Why should they care? How will they find out? In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding. Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity is an essential reference for the entire process. Enriched by new case studies showcasing successful world-class brands from Herman Miller and General Electric to the Obama '08 election campaign, this Third Edition offers new insights into emerging trends such as sustainability and social networks. Alina Wheeler applies her strategic imagination and process management skills to revitalize brands for Fortune 100 companies, entrepreneurial ventures, and nonprofits. Twelve Traits of the Best Brand Identity Firms The choice for any client can be daunting. More than ever, there is a panoply of highly capable firms that specialize in brand identity. Which ones should companies trust to revitalize their brand? Whether the firms are global brand consultancies, multidisciplinary design offices, design boutiques, or specialists in areas such as packaging or interactivity, these core competencies hold true. 1. Strategic imagination. An ability to understand and align business goals with creative strategy and expression is critical. 2. Process focus. A disciplined process is used to foster collaboration, build trust, and ensure responsible decision-making and results. 3. Design excellence. Reducing a complex, meaningful idea to its visual essence requires skill, patience, and unending discipline, whether the endpoint is a symbol, a look and feel, or an integrated brand identity system. 4. Irrefutable logic. Creating a new system or brand architecture requires an ability to communicate a compelling case for change to any decision-maker, from the CEO to the director of marketing to a division head. 5. Alchemy. An ability to synthesize vast amounts of information and reduce it to a big idea. Also, an ability to cut through the clutter and see the “gold” in a marketing audit. 6. Empathy and insight. An ability to be collaborative and understand the perspectives of all stakeholders, to suspend judgment and transcend politics. 7. Flexibility and humor. An ability to keep an eye on the big picture despite constraints and challenges. A sense of humor always helps. 8. Mindfulness and curiosity. An awareness of what is going on in the wider world and insight into best practices and the branding landscape. 9. Tenacity. Boundless energy and the perseverance of a marathon runner are required to develop and refine key messages, new names, taglines, and branding guidelines. 10. Organization. Phase by phase, email by email, presentation by presentation, file by file, tracking and documentation are key. 11. Focus. First and foremost, the process must stay focused on the customer and their experience. 12. Passion. Passion fuels excellence and inspires brand engagement.
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Similar Products:Logo Design Love: A Guide to Creating Iconic Brand Identities
Creative Workshop: 80 Challenges to Sharpen Your Design Skills
Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands
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Release Date: 2011-06-15
| Product DescriptionNow, for the first time ever, John Locke reveals the marketing system he created to sell more than 1,100,000 eBooks in five months!
His Credentials:
John is the eighth author in the world—and the first self-published author in history—to have sold 1 million eBooks on Kindle!
He is the first self-published author to hit #1 on the Amazon/Kindle Best Seller’s List, and the first to hit both #1 and #2 at the same time!
He is a New York Times best-selling author!
He has been featured in the Wall Street Journal and Entertainment Weekly!
He has had 4 of the top 10 books on Amazon/Kindle at the same time, including #1 and #2!
He has had 7 books in the top 34 and 8 books in the Top 50 at the same time!
These numbers are not positions within a category. They are positions that include all Kindle sales including fiction, non-fiction, magazine subscriptions, and game apps!
By the middle of March, 2011, it had been calculated that “every 7 seconds, 24 hours a day, a John Locke novel is downloaded somewhere in the world.”
…All this was achieved PART TIME, without an agent, publicist, and at virtually no marketing expense!
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Similar Products:How to Publish and Sell Your Article on the Kindle: 12 Tips for Short Documents
How to Make, Market and Sell Ebooks - All for Free
Social Media Marketing for Writers: How To Blog, Tweet, & Peep Your Way Onto Amazon's Best Seller's List
Format Your eBook for Kindle in One Hour - A Step-by-Step Guide
How To Earn Money With eBooks : Self-Publishing Guide
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Release Date: 2007-11-01
| Product DescriptionThis book will be especially helpful to anyone in an industry that is in a "Publish or Perish" situation.
"If I can write a publishable book., anyone can!" Othniel Seiden (Otti) starts out each class he teaches with this statement. So, it is appropriate to begin his book with this very true statement as well!
Otti has published over 20 fiction and non-fiction books in his career and will publish 6 more of both in 2008 alone.
Using commercial & partner publishers and going down the self-publishing path as well, gives his unique and contemporary insights amazing value to anyone who wants to write a book or who faces a "publish or parish" situation in their career.
Each book is different, each author is different, each path to publishing is different.
Find the one that is right for you!
Advice To Jumpstart Your Publishing Success
Why should you read this book?
You picked up this book because of the title. You must want to write a book. Maybe you already have a book started or even finished and are wondering what to do next.
This book is for you and for anyone else who wants to write a book, articles, short stories, a family history.
“They” Were Wrong!
When I first started writing over twenty-five years ago, I took several writing courses from various authors, English teachers, poets, literary agents and people in the publishing industry.
The one thing I remember is that they told me that getting published was extremely difficult. They also said that only one in a hundred thousand would succeed. Well, since then
I’ve had well over twenty books published, and that was while I was practicing medicine full time and writing as an avocation.
Either I’m really beating the odds - or "they" were wrong!
Table of Contents
#“They” Were Wrong
# My Qualifications as a Writer
# Who Should Read This Book
# Book Ideas Are Everywhere
# Researching Your Idea
# Market Research The Idea <
# Target Your Market
# Choose the Best Genre
# Define Your Niche
# Your Qualifications
# Time to Write
# Five Elements
# Writer’s Block
# Set Up Your Document’s Template
# The First Draft
# Draft Two
# All Subsequent Drafts
# Getting a Publisher <
# Self-Publishing has Changed
# Getting an Agent
# Publishing Contracts
# Marketing
# Book Signings
# Internet Book Sales
# Radio & TV
# Speaking Engagements
# Resources & Recommended Reading
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| Top Marketing News |
| 2012-02-05 07:01 |
Reuters - The majority of Germans feel the euro currency bloc would be better off if debt-crippled Greece left it, a poll published in mass-selling newspaper Bild am Sonntag showed on Sunday. |
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