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| Features• ISBN13: 9780470521168
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• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Insider's guide to how Salesforce became successfulSalesforce redefined customer relationship management (CRM) applications - and the entire enterprise application industry - for the 21st century. The forward-looking company provides businesses with software in a remarkably efficient manner: online, "without the complexities of installation, maintenance and constant upgrades." In this book, Salesforce founder and CEO Marc Benioff and journalist Carlye Adler tell the absorbing, often quirky, Salesforce story, from start-up to global expansion and beyond. Even better, they break this singular tale down into a series of discrete, highly valuable business lessons. getAbstract agrees with Dell founder Michael Dell that Benioff and Adler's new volume is "the playbook for Enterprise 2.0." Entrepreneurs and business leaders can learn much from this instructive company history.
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Similar Products:Development with the Force.com Platform: Building Business Applications in the Cloud
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Cloud Computing Explained: Implementation Handbook for Enterprises
Cloud Application Architectures: Building Applications and Infrastructure in the Cloud (Theory in Practice (O'Reilly))
Salesforce.com For Dummies
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| Features• ISBN13: 9780375704239
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Neo-AristotelianismMamet explicates a compelling theory of drama that links the fine and liberal arts with multifarious forms of American religion and social experience. Though he falters into occasionally harsh prescriptivism, he offers a look at one way American dramatists can and do communicate their world to an audience--and, in many ways, how they communicate the audience's own world as well.
At the heart of Mamet's theory is his claim that all of us make drama out of the ordinary matter of our lives. The dramatist simply takes that hunger and constructs a public spectacle around it. This spectacle raises us up as human beings, and purges the emotions we harbor but which are unacceptable in our modern era. Theatre, in other words, retains its Aristotelian purpose in cleansing the soul.
But Mamet broadens the scope of drama, away from stately tragedy and into more humane territory. As he says, "a play is not about nice things happening to nice people. A play is about rather terrible things happening to people who are as nice or not nice as we ourselves are." In other words, though theatre still requires that characters have their hard-won pretenses stripped away, it is not only kings who must lose everything.
From this it's a short step to Mamet's assertion that "the purpose of art is not to change but to delight. I don't think its purpose is to enlighten us. I don't think it's to change us. I don't think it's to teach us." This is especially good advice for young writers who have been coached by public school English courses to see literature as a manifesto to be decoded. Too many young writers think their work will transform society and remake us as better people. In the name of enlightenment they inflict on audiences the dreariest dumbbell harangues mankind can imagine.
No, much better to delight first. But for theatre to have Mamet's holy purification role, we must broaden the definition of "delight" to encompass the whole range of human emotion, uplifting or otherwise. The role of art is to make us feel deeply, not think correctly. And if, in performing the former, it accomplishes the latter, so much the better, but reversing the order will create sterile, unengaging work.
Mamet's theory is based on his own works, and the goals he sets for his own writing. Therefore, easy as it is to agree with his statements about the audience, the problem play, or the MacGuffin, it's tough sledding when he says that we CAN'T commit acts he considers errors. Plainly we can, since Clifford Odets' agit-prop plays still get produced, and plays that most disdain the audience are often the ones with the biggest endowments. Yet for those who aim for Mamet's scale of accomplishment, this theory is a confident place from which we can begin our own creative process.
In a few places Mamet pitches high and outside. His claim that the forced monologue he disparages as "The Death of My Kitten" interferes with the audience's reception of the play is tough to stomach. There are reasons why we don't want to sit though maudlin accounts of old news, but Mamet says: "If we are to identify with the Hero, which is to say, to see her story as our own, she can have had no `state' before the beginning of the story."
This is palpable nonsense, and surely Mamet himself doesn't believe that. If he did, why bother mentioning Shelly's daughter in Glengarry Glen Ross? Or John's mortgage and tenure troubles in Oleanna? If we are to claim the Hero as ourselves, she must have a state, even if a dull disquisition isn't the way to illuminate it.
Similarly, his round condemnation of American musicals, packed flippantly in with his excoriation of "problem plays," doesn't fit squarely. It's true that musicals are often plot-driven and suffer with timid characters and pat endings. This is incompatible with what Mamet sees as the purpose and origin of drama, but it doesn't mean all musicals are equal or that they are a blight on the theatre. It simply means that they subscribe to a different dramaturgical theory.
But for all his high-handed pietism, Mamet offers a compelling theory of American drama in the late Twentieth and early Twenty-First Centuries. His vision, though perhaps tinted by his own work, at root makes contemporary the theories that have guided drama since time out of mind. In an age when much writing drifts listlessly, with neither audience nor intention visible to the naked eye, Mamet offers badly needed direction, and hope that writers can be about something in the tricky modern world.
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Similar Products:True and False: Heresy and Common Sense for the Actor
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Bambi vs. Godzilla: On the Nature, Purpose, and Practice of the Movie Business (Vintage)
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| Features• ISBN13: 9781599183633
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search engine marketing go-to bookthis is the best search engine marketing book i have come across. before reading stokes' ultimate guide to ppc advertising, i had no idea about anything with the SEO industry and i was overwhelmed with the industry, but upon reading this book i began to understand in-depth the notion of ppc advertising and i became quickly acquainted with google adwords - a program that i was convinced i didn't understand. stokes' book really breaks down a complicated field and puts it into the easiest form possible. with steps and images to walk you through the process, this book really couldn't be any more informational. in essence, anyone can grasp the information in this book, and it will be particularly useful to people within the business who know they need to optimize but have no idea how and want to start at little cost. this book should be used by anyone who is optimizing their web page at all, because with this it is a data-proven system that will improve your business in a ridiculous way that you never thought you could before. i would highly recommend this to anyone within the internet and technology realm, within marketing, or starting up a business or a website. basically, if youre in business, this is what you need to bring it to the next level with little to no work whatsoever.
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Similar Products:Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes
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| Features• ISBN13: 9780471470649
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• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
A must-have book for your technical libraryAnyone interested in automating and improving decisions should have this book. It is one of the classic works on data mining and well worth the read.
I really liked the book both because it is well written and because, although it drilled into a fair amount of detail about some of the techniques, it started each new section off at a high level. This allows someone without a statistical background, such as me, to read as far as I can in each section and then skip ahead to the next technique. This is a nice change from books that simply get more and more detailed as page follows page, preventing you from gaining an overview of the subject.
The book introduces data mining and a methodology for applying it, talks about some of the applications in "Marketing, Sales, and Customer Relationship Management" (as the subtitle puts it), walks through some statistical techniques and then spends the bulk of the book on various data mining techniques. It wraps up with a nice summary of how data mining plays with other technologies and with some practical advice on getting started.
One of the best summaries of where data mining fits is given early in the book where an enterprise is encouraged to:
- Notice what its customers are doing
- Remember what it and its customers have done over time
- Learn from what it has remembered
- Act on what if has learned to make customers more profitable
The authors point out that Data Mining is focused on the "Learn" stage or, as they put it data mining suggests but businesses decide.
The methodology section, and the subsequent notes that relate to applying these techniques in real life, talked about the feedback loops between steps in data mining - there is not a linear "waterfall" sequence of steps but constant iteration and learning. They also emphasized the importance of finding the right business problem at the beginning - start as someone once said, with the end in mind. This was reiterated when they quote Voltaire who said "Le mieux est l'ennemi du bien" ("The best is the enemy of good"). In other words, don't get hung up on trying to find the perfect algorithm, perfect answer. Instead build something that is good, that works, and learn and improve over time.
The authors made a big point out of the value of data mining for "mass intimacy", where you want to treat customers differently and there is a business reason to do so but where customers are too numerous to be assigned to staff. One of the issues they pointed out was that staff must be trained in customer interaction skills while also using all the data you have. The value of data mining in building a customer-centric organization cannot be overestimated.
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Similar Products:Data Analysis Using SQL and Excel
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Data Preparation for Data Mining (The Morgan Kaufmann Series in Data Management Systems)
Data Mining: Practical Machine Learning Tools and Techniques, Second Edition (Morgan Kaufmann Series in Data Management Systems)
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| 2010-09-01 07:01 |
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