Good Marketing Books
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| All-in-all a good book on POD book publishing for AmazonAiming at Amazon by Aaron Shepard is a good self-publishing book with the aims at selling on Amazon with the major focuses being on amazon.com as the author is American; though there is much about Amazon.co.uk, .ca and all the others, including the various commands in French, German, Japanese and a nice little appendix section - some of which is found in has other great book which i mention later.
I have the 2.1 version which i bought directly from amazon and part of the book are now out of date, (though nothing major like amazon.co.uk now has Authors Page)but such is technology which moves at rapid pace, know the author refers to his updates on his own website.
If you are into PRINT ON DEMAND selling (POD) and you're aiming at online sells via Amazon then this is the book for you, with lots of detail and info and author and publishers know-how on the things that matter - and what not do do. The author is honest in his little know-how of Kindle, but still offers his advice and points you in the right direction (cheers 4 that : )
I rate this book at 4, simply because i found POD for Profit by the same author (which i read last week) far better as overall POD printing, but as this book suggest, its aiming at Amazon! And does it very well.
All-in-all a good book on POD book publishing for Amazon
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Similar Products:POD for Profit: More on the NEW Business of Self Publishing, or How to Publish Your Books With Online Book Marketing and Print on Demand by Lightning Source
Perfect Pages: Self Publishing with Microsoft Word, or How to Design Your Own Book for Desktop Publishing and Print on Demand (Word 97-2003 for Windows, Word 2004 for Mac)
Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking
Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers
The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living
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| Features• ISBN13: 9780137150694
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
A Survival Guide for the Future of Public RelationsI've known Brian Solis through our common industry involvement with social media and the Public Relations world for several years. We've never done business together, but I think of Brian as a thought leader not because he's popular on the social web or because his blogs ranks in the top 5 of Advertising Age Power 150 marketing blogs. (Consistently ranking 1 spot above my own - damn you Brian!)
Brian is a thought leader in the PR and Social Media world because of his leadership in advancing public knowledge on the topics. His thinking has helped pioneer the popularity of the hottest marketing and communications channel since the internet gained mass adoption. The best part is that he's partnered with Deidre Breakenridge, also a pioneer in the world of PR and accomplished author, to document their strategic insight into the changing world of Public Relations and specifically what PR and communications professionals can do to survive and thrive in a word of democratized information.
As an active participant in the PR industry, my own agency's work ([...]) with providing SEO consulting to Public Relations organizations as well as speaking at PR events has provided ample exposure to the explosion in interest in social media for communications. It's more than interest though. For many PR professionals and agencies, it's a desperate need to innovate to stay alive and be competitive.
Companies are driving their PR firms and internal staff to adapt to new media and social technologies in order to remain visible to their customers. Consumer trends in information discovery, consumption and sharing have shifted the centers of influence from traditional media outlets to a combination of bloggers and social media savvy publishers. With those changes afoot, this book offers a 360 degree view in 5 parts for PR professionals to begin participating vs pushing with customers vs users.
Part I: There's something wrong with PR. Putting the Public Back in Public Relations outlines some of the key issues facing public relations professionals and why traditional PR tactics simply aren't as effective. Instead of information conduits, PR practitioners need to be part of the story and conversation. It's about dialogue, not monologue.
Through their own insights and from those in the thick of the PR industry, Solis and Breakenridge cover key issues facing the PR industry and make comparisons between traditional PR and PR 2.0 as well as what role new media PR plays in the changing world of journalism.
Part II: Tools and tactics to join and succeed in customer conversations. Understanding the new world of social and digital PR starts by getting a handle on the language. That means getting rid of terms like "users", "audience" and "messages". It's customers we're trying to reach with information and stories, not generics like "users". Approach marketing more as a consumer and less like a "PR person" to show your investment in knowledge, your empathy for customer needs and understanding of what's important.
The tactics to engage customers outlined in the book include: blogger relations, social media news releases, video news releases (2.0) and corporate blogging. Tips are given in each area as well as tools.
Part III: Social Media is not about the technology, it's about the people. Social tools can be overwhelming, so it's important to remember that tools will change, but the importance of engaging with people will always be important. Using standard marketing tactics and messages with social tools does not lead to engagement. PR professionals would be keen to focus on the sociology of internet communities more than their need to disseminate information.
Participation with social networks (Facebook), micromedia (Twitter) and facilitating those channels to reach PR objectives is more about communicating with people, not at them. Besides outlining the key social roles of PR professionals, the book also provides specific advice on how to integrate those roles into the PR organization.
Part IV: The future for PR is about community. Social media isn't just about PR and can affect all aspects of an organization from marketing to customer service to product development. The role of community relations is essential in a PR 2.0 strategy. As PR professionals participate in communities and tell brand and product stories, they're also in a position to listen to customers and gain valuable insight into the effect of their efforts as well as new communications opportunities. Solis and Breakenridge provide specific guidelines for community managers, developing an inbound and outbound communications program, social tools, rules for breaking news and new metrics for PR 2.0.
Part V: How does it all fit together? The convergence of PR 1.0 and 2.0 means the PR industry needs to embrace the changes brought on by the social web and incorporate expertise from other disciplines such as: web marketing, web analytics, viral marketing, customer service, social tools, focus groups and crowdsourcing, cultural anthropology and market analysis.
As mentioned earlier, PR cannot succeed simply through information distribution, but through content creation and social participation. PR must become part of the conversation with customers.
I've only touched on a few of the key points from the book, which is why you should probably check out the book yourself. But my overall impression is that "Putting the Public Back in Public Relations" is a must-read book for anyone in PR or marketing that wants to stay alive and thrive on the social web. There's a well structured mix of PR industry level setting and social media principles right along with practical tactics and insights readers can implement as soon as they put it down.
Check it out here:
Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
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Similar Products:Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
PR 2.0: New Media, New Tools, New Audiences
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
Groundswell: Winning in a World Transformed by Social Technologies
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