Good Marketing Books
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| Features• ISBN13: 9780137150694
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
A New Era for Public RelationsAuthors Solis and Breakenridge have compiled a very handy guide to lead the way for a new era of public relations strategy. Indeed, putting the "public" back in "PR" epitomizes a new paradigm for getting any marketing message out in the most effective manner. The old school methodology is no longer going to work. Thanks to such social networks as Twitter and Facebook, it's possible to actively engage like minded people in "real time" doses of information, in a way that's more personal, and more effective.
People simply want to be actively engaged in the entire marketing process; they don't want to be fed a bundle of information, with no feedback or personal intervention. The new format is more dynamic and relevent. Rather than passing along generic messages about a product or service, the smart marketer knows that engaging possible clients in an active discussion about what the company has to offer ensures a better relationship than ever possible; likewise, failure to handle this properly will lead to an inevitable failed initiative.
I recall seeing an interesting "tweet" some time ago on that 140 character limit site, Twitter. The observation was both humorous and accurate: "Twitter is like a PR firm on steroids!" That's a valid point; and one we should all embrace when planning any sort of public relations strategy in this new era of social media.
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Similar Products:Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
PR 2.0: New Media, New Tools, New Audiences
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
Groundswell: Winning in a World Transformed by Social Technologies
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| Features• ISBN13: 9780470459690
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
the proof is in the proofreadingBefore reading Greg Jarboe's book I already had an in-depth knowledge of YouTube and online video with a number of successful campaigns behind me. I still learned a lot from the book and am the better for it. Mr. Jarboe certainly spent some time compiling data and examples to help illustrate his points. This made the book much more interesting and useful.
So why only three stars? Firstly, as in most books of this kind, it was artificially bloated. The information would have fit on 100 pages or so. Okay, I can accept that. The publisher wants to make some money, fine.
But what really annoyed me was the prevalence of mistakes, as if it was still in draft stage. Certainly this book was not given a final proofreading. For example on page 290 a paragraph begins with, "-marketing for PC Computering from 1988 to 1991 and then worked for William Ziff, Jr. ..." Not only is this not a sentence and makes no sense, it also has nothing to do with the previous paragraph. There seems to be some text missing from this page and the way it stands it is incomprehensible. On the other side of the spectrum, on page 300 a paragraph begins with, "As you learned in Chapter 7 ..." and then a list of three tips follows. On Page 301 this paragraph repeats itself exactly. There are many other instances of this throughout the book. Some people might think I am being petty, but when I spend $20.00 on a book (actually I spent more since I bought it in Europe) I don't think it is expecting too much that someone read over the manuscript before printing thousands of copies. It gives one the feeling that it was a rush job and not carefully written. Ultimately such blatant errors call into question the veracity of the factual content of the book.
In the end I can't say it's a great book, but I would still recommend it. There are not that many books on the subject anyway and this may very well be the best of the lot.
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Similar Products:Twitter Marketing: An Hour a Day
Facebook Marketing: An Hour a Day
Social Media Marketing: An Hour a Day
Get Seen: Online Video Secrets to Building Your Business (New Rules Social Media Series)
Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time
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Release Date: 1990-09-02
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| Features• ISBN13: 9780380709212
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Beverly Cleary GETS boysOh, thank heavens for this series of books. Beverly Cleary seems to LIKE boys! It's such a nice change from all these "girls rule - boys are dumb" attitudes.
I like Henry's goal orientation. I like the way he relates to the other characters -- kind, honest, hopeful, straightforward, clever. I especially like how he treats the neighborhood pest, Ramona, a 4-year-old girl. He tries to shush her sometimes, but in the end, the story concludes with him finding a way to engage her curiosity and inventiveness.
I like how the chapters build on one another and lead to the goal. They are nice chapters -- each one tells its own story, but they do build to the conclusion.
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Similar Products:Henry and the Clubhouse (Henry Huggins)
Henry and Ribsy
Henry and Beezus (Henry Huggins)
Henry Huggins
Ribsy (Avon Camelot Books)
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| Top Marketing News |
| 2010-09-02 04:01 |
AP - GROWTH BUMP: U.S. manufacturing growth picked up in August from the previous month, according to an industry trade group, marking the 13th month of expansion in the industrial sector. |
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