Good Marketing Books
| Marketing |
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| Features• ISBN13: 9780070511132
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• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Selling vs MarketingThere is a huge difference between Sales and Marketing. I can say this because I have been in marketing most of my career. I have been the VP of Marketing at two publicly traded companies and even been the VP of Sales and Marketing over a 300 person direct-store-delivery sales force. But as a marketing executive, I knew nothing about selling. That's why I needed SPIN Selling.
I now run a consulting firm where everyone in the firm has been a VP of Marketing at an operating company. But when it was time to sell our services, we realized that our marketers didn't know how to sell. We provide fractional or part-time Chief Marketing Officers to Growth and Mid-Size companies. We are therefore selling to CEOs and because we are selling experience and insights, feature and benefit selling is useless.
After reading SPIN Selling I purchased a copy for everyone in my company. The focus on structuring a sales call around leaning about your potential client and getting them to explain why they need us was golden. Just like the book says, the more we ask about the client's company, the more they believe that we care about their company and understand their problems. And the less time we spend telling them how smart we are, the smarter they think we are.
Art Saxby
Chief Outsiders
[...]
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Similar Products:The SPIN Selling Fieldbook
Major Account Sales Strategy
Secrets of Question Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results
Solution Selling: Creating Buyers in Difficult Selling Markets
The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
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Release Date: 2002-05-28
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| Features• ISBN13: 9780375822667
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• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
My relunctant reader zipped thru these & begged for more!I've been struggling to find books that interest my 11 year old-delayed reader. He actually really enjoys History, so finding these books that call to his interest in history, encouraged him to zip through them, and "forced" me to buy the next 4 in the series! Thank you Magic Tree House!!
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Similar Products:Magic Tree House Boxed Set, Books 1-4: Dinosaurs Before Dark, The Knight at Dawn, Mummies in the Morning, and Pirates Past Noon
Magic Tree House Boxed Set, Books 9-12: Dolphins at Daybreak, Ghost Town at Sundown, Lions at Lunchtime, and Polar Bears Past Bedtime
Magic Tree House Boxed Set, Books 13-16: Vacation Under the Volcano, Day of the Dragon King, Viking Ships at Sunrise, and Hour of the Olympics
Pirates Past Noon (Magic Tree House, No. 4)
Magic Tree House Volumes 17-20 Boxed Set: The Mystery of the Enchanted Dog
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| Features• ISBN13: 9780470900529
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• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Marketing lessons from fifty years ago still valid todayI'm a consumer of the Grateful Dead, although I've never thought of myself that way. But since 1969 I've been buying albums, going to see the band five times, downloading tapes, and keeping up with the band's news via their e-mails and even by their paper newsletters.
I would think that without that marketing I would have bought only half the number of albums and seen the band a lot less.
One thing about this method is that few Dead fans would think of this as "marketing," which is a tribute to their success. Some things are specific to the Dead, and others are things that every band - in fact, every business - could adopt. This morning an e-mail arrived, offering a six-CD set for $70 and a three-CD set for $24. You order these things direct from the Dead, because they are re-mastered live performances. The Dead have control of all their tapes of live performances, and there are thousands of them.
When the Grateful Dead were a band (pre-1995) I'd receive invitations to reduced-price seats without having to battle the ticket scalpers. You'd just need to call a number and the seats could be booked with a minimum of fuss. And obviously, I'd be interested if the Dead were playing locally. What's also important is the web sites that were set up by fans with fan tapes of the performances. I discovered I had some 27 GB of files legally downloaded, and this includes some of the best shows ever.
None of this seems like marketing, it's just the way the Dead would do it. The key part was the free access to recordings of performances, which led everyone to think of the Dead benevolently. As shows happened once or twice a year in this area, it was important to know when they occurred and get tickets easily.
Scott and Halligan have dissected the means the Band used, and have drawn principles which other businesses can use - in fact, each point is illustrated by how a current non-musical business has adapted it. There are nineteen principle illustrated - one per short chapter - and in spite of the book looking like it was created by a couple of fan (which it was) the ideas are clearly explained, even if you'd never heard the band or were interested in their music.
I can't imagine a single business that wouldn't find lots of ideas here. Definitely worth your time.
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Searching for the Sound: My Life with the Grateful Dead
Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now
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| Product Description With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.
Defining Marketing; Marketing Process; Creating and Capturing Customer Value; Company and Marketing Strategy; Partnering to Build Customer Relationships; Understanding the Marketplace and Consumers; Analyzing the Marketing Environment; Managing Marketing Information to Gain Customer Insights; Understanding Consumer and Business Buyer Behavior; Designing a Customer-Driven Marketing Strategy and Marketing Mix; Customer-Driven Marketing Strategy, Creating Value for Target Customers; Products, Services, and Brands; Building Customer Value; Developing New Products and Managing the Product Life Cycle; Pricing; Understanding and Capturing Customer Value; Marketing Channels; Delivering Customer Value; Retailing and Wholesaling; Communicating Customer Value; Advertising and Public Relations; Communicating Customer Value; Personal Selling and Sales Promotion; Direct and Online Marketing; Building Direct Customer Relationships; Extending Marketing; The Global Marketplace; Sustainable Marketing; Social Responsibility and Ethics; Company Cases; Marketing Plan; Marketing by the Numbers; Careers in Marketing
For those interested learning more about the fundamentals of marketing.
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| The "Gold" Standard for Marketing / Marketing ManagementI bought this book, well in advance of my Marketing Management class (when the 12th edition just came out, in 2007) while I was on deployment, in Dubai. If you ask me today, why I thought this book was the "gold standard" then, I probably could not tell you, but I know over the course of the deployment I studied this book, like it was a Bible, and then some. Fast forward to today, I just finished my Marketing Management class (2 months ago), and I still think this book is one of the most insightful and thought-provoking on Marketing that I have ever read.
In some ways I can understand why this book was not used in my beginning marketing class, it really leads you on a journey, which may (just may) be a bit too fast of a pace for some readers. But, it was perfect for my marketing management class. One poster above said it was good enough for Graduate / Post-Graduate work; and while I'm not quite there yet (still a senior in an undergrad program), I definitely will use this book as a reference.
If you want to learn marketing, gain broad insight about marketing, or learn how to be an effective marketing manager, this is the gold standard you should use.
James McCoy-Flowers
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Similar Products:Study Guide to accompany Principles of Marketing
Essentials of Organizational Behavior (9th Edition)
Fundamentals of Management (7th Edition)
Operations and Supply Management: The Core (Operations and Decision Sciences)
Finance for Executives: Managing for Value Creation
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| Top Marketing News |
| 2010-09-01 13:01 |
U.S. News & World Report - If you're combining your life with a new spouse, moving from one house to another, or just frustrated with the amount of documentation you have filed (or unfiled) in your basement, it's a good time to simplify your finances. Simplification is not only practical, it is beautiful. This is the concept of kanso, a Japanese aesthetic usually applied to gardens. Thr... |
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