Good Marketing Books
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| A behavioral component of a four book seriesPersonally, the Presidential elections of 2008 got me interested in social media, as I saw how a skillful use of social media technology generated a network effect to successfully change the outcome of the elections.
Both the social media technology and the people habits using it continue to evolve daily. The amount of literature about social networking keeps growing in step with the changes in this domain. Unfortunately, none of the books can cover all of this topic alone. That's why these four books make a small course in this most important field starting from
1. Motivation (Gary Vaynerchuk, Crush It!: Why NOW Is the Time to Cash In on Your Passion),
2. Etiquette (Chris Brogan and Julien Smith, Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust),
3. Practice (Tris Hussey, Create Your Own Blog: 6 Easy Projects to Start Blogging Like a Pro), and
4. Encyclopedia (Darren Barefoot and Julie Szabo, Friends with Benefits Friends with Benefits: A Social Media Marketing Handbook).
The degree of your own interest in the subject would suggest how many of these books would you read. If you are only interested in a general purpose introduction and an interesting application to wine sales, Gary Vaynerchuk's Why Now is The Time to Crush would serve the purpose.
If you want to know how to behave and what kind of response to expect when participating in the blogosphere, read Chris Brogan's and Julien Smith's Trust Agents. They explain the participant roles, the responsibilities, the approaches, and give plenty advice about how to succeed in commenting on other and writing your own blogs.
To figure out in precise detail how to build your own blog to promote your own product or service, read Tris Hussey's Create Your Own Blog. For a comprehensive reference book, skip the introductory texts above, buy Barefoot's and Szabo's Friends with Benefits, keep it close, and look it up frequently.
Yuval Lirov, Practicing Profitability - Billing Network Effect for Revenue Cycle Control in Healthcare Clinics and Chiropractic Offices: Collections, Audit Risk, SOAP Notes, Scheduling, Care Plans, and Coding
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Similar Products:Social Media 101: Tactics and Tips to Develop Your Business Online
Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
The New Community Rules: Marketing on the Social Web
Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.
The Whuffie Factor: Using the Power of Social Networks to Build Your Business
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| Poor editionI have to echo the reviews that are critical of this particular edition. The text was obviously composed by scanning some older version of the book with text-converting software. As a result, there are dozens of typos that you'd expect from software of this nature. "Sam" instead of "5am," "Toligraph Poligraphovich" instead of "Poligraph Poligraphovich," "Amoldovich" instead of "Arnoldovich," "fiat" instead of "flat," and even the nonsensical "litde dog" instead of "little dog." There are even asterisks in the place of quotes (i.e., "Quiet!* barked Sharikov.). There are also distracting spaces in between some paragraphs that give the impression of a scene change when no scene change is taking place, while in other places the story seems to shift scenes mid-paragraph. All this sloppiness ends up noticeably detracting from what was otherwise a quick, pleasant read. Not as good as The White Guard or The Master and Margarita, in my opinion, but worth a read--if you get your hands on an edition the editor actually spell-checked.
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Similar Products:The Master and Margarita (Penguin Classics)
White Guard
Against Nature: A Rebours (Oxford World's Classics)
The Fatal Eggs
One Day in the Life of Ivan Denisovich
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| Features• ISBN13: 9780470419809
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
"How to" with motivation and depthThis book provides the necessary motivation and support to get started. It is not your typical "how to" in that the author provides personal feedback and examples of how he started while offering third party lessons learned to remain relevant and interesting throughout the book. Some chapters are more basic than others and the author encourages the reader to skip around as appropriate. It is written in a way that allows for the unorderly read in order to get the most out of the book. As a marketing professional, I particularly found the marketing chapters helpful and spot on with the practices that are most universal today. And, again, the Marketing 101 and Advanced Marketing chapters provided appropriate options to keep all readers interested and engaged. Throughout the book, I took notes of what my next steps were to making this a reality and have used those notes and the book as a reference point as I navigate through the process.
Overall, this is a quick read with fantastic advice, guidance and feedback on how to successfully start a consulting business, and then maintain it. I plan to reference this book in the early stages and throughout as a reminder to not get too settled in - and to always market!
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The Business of Consulting: The Basics and Beyond (CD-ROM Included) (Essential Knowledge Resource)
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| Top Marketing News |
| 2010-09-02 16:01 |
Reuters - Google Inc is in talks with music labels on plans for a download store and a digital song locker that would allow its mobile users to play songs wherever they are as it steps up its rivalry with Apple Inc, according to people familiar with the matter. |
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