Good Marketing Books

Marketing

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Intermediate Accounting, 2007 FASB Update

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Good Seller

The book arrived quickly and was in condition as described. Good communication from seller, would do business again.
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Principles of Taxation for Business and Investment Planning, 2011 Edition
Business Law and the Regulation of Business
Intermediate Accounting, Chapters 1-14, Study Guide (Volume 1)
Accounting Information Systems (11th Edition)
Intermediate Accounting

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Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship

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• ISBN13: 9781591842262
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• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Selling from a different perspective, but is it too late?

Interesting book about how to raise the bar in the sales process. Wondering how easy it is in reality to get clients to play along with your different approach to sales after they have been beaten to death with lame selling strategies for so long.
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Let's Get Real or Let's Not Play: Transforming the buyer/seller relationship
Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale
The New Solution Selling: The Revolutionary Sales Process That is Changing the Way People Sell
The Trusted Advisor
SPIN Selling

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The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World

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• ISBN13: 9780240812007
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• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Ulin gives us the business

Chock full of info up to date as of 2010, about the business that everyone wants to be a part of if they only knew how. Read The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World to gain insight without being bored or scared off on the way. I've shared this with many of the government producers with whom I work, and even thought they're not into the business as a money making endeavor, it's helpful nevertheless. This won't take the place of personal experience, but it teaches us from the experience of a seasoned professional who certainly can write.
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Entertainment Industry Economics: A Guide for Financial Analysis
The Hollywood Economist: The Hidden Financial Reality Behind the Movies
This Business of Television
Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era
The Big Picture: Money and Power in Hollywood

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All Marketers are Liars (with a New Preface): The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

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• ISBN13: 9781591843030
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• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Subtle book title says it all

The premise of this book is that all marketers need to tell stories that consumers want to believe. Seth maintains there is a fine line between telling an outright lie that sounds really good and telling a good story that's true and believable.

What I especially enjoyed about this book:

**the pertinent real-life examples. Yes, we really believe that wine tastes better in a $20 glass than it does in a $2.00 glass. Kiehl's products have a cult-like following.

**it's not about a products' features and benefits, that's so old-school. It's all about "painting vivid pictures" for consumers.

As usual, Seth doesn't say anything new, but it's how he says it that is so effective.

I highly recommend this book for marketers looking for ways to stand out in the crowd.

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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter
Unleashing the Ideavirus
Tribes: We Need You to Lead Us
Linchpin: Are You Indispensable?

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Consumer Behavior

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Fast Service

I purchased this book for a class and received it within days. There is more highlighting and use than indicated on the original review. Other than that, great buy for a used book. If you have a tight budget and need a textbook quickly, use this company.
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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Essentials of Marketing Research
Integrated Advertising, Promotion and Marketing Communications (4th Edition)
Why We Buy: The Science Of Shopping
Love, Loss, and What I Wore

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The Wisdom of Insecurity

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• ISBN13: 9780394704685
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• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Thank You Alan Watts!

Thank you Alan Watts for this book -- that for the first time in my life allows me to understand my part in this world. Thank you Mark Watts for keeping your fathers teaching alive. Thank you! If you are seeking answers, buy this book, you'll be happy you did.
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Become What You Are
The Book: On the Taboo Against Knowing Who You Are
This Is It: and Other Essays on Zen and Spiritual Experience
The Way of Zen
Tao: The Watercourse Way

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Flip the Funnel: How to Use Existing Customers to Gain New Ones

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• ISBN13: 9780470487853
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• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

An important book for mapping marketing's future

Despite several minor flaws, Flip the Funnel is a well-written tour-de-force that argues skillfully that marketing's obsession with customer acquisition--instead of retention--is bass-ackwards. Not only that, Jaffe shows that it's not a simple case of imbalanced priorities. By laying out a coherent rationale for winning new customers via customer service-focused retention, he boldly imagines what lies beyond Net Promoter Scores and viral froth.

This author worships no sacred cows. He's unafraid to lampoon marketing and service worst practices wherever they're found: traditional, digital, new, old or social. The context he provides for many popular marketing ideas and theories will connect the dots in new ways for many readers.

Despite its consumer slant, Flip the Funnel is possibly the most important book for B2B marketers since Permission Marketing or Cluetrain.
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The Referral Engine: Teaching Your Business to Market Itself
The 60-Second Referral: for Small Business Owners & Independent Professionals
Fascinate: Your 7 Triggers to Persuasion and Captivation
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns

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The Ultimate Sales Letter: Attract New Customers. Boost Your Sales

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• ISBN13: 9781593374990
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Another time... glad its over.

If you are trying to sell a legitimate product or service, and it is after 1995, this book is not for you. Ughh! All the horrible oily stuff from direct mail past. Go buy Seth Godin's Permission Marketing and Brian Halligan's Inbound Marketing.
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The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.
No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses (NO BS)
No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
No B.S. Time Management for Entrepreneurs (NO BS)
Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get

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Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition

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• ISBN13: 9781427798619
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• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Great Tips to Boost Word of Mouth Fast!

If you want to increase sales and grow your business or organization quickly, this book gives you the key information necessary to succeed. As a publicist and SEO copywriter, word of mouth is an essential part of getting noticed by the press and boosting site visitors. Thanks Andy for a great read and some valuable information!

Melanie Rembrandt, Rembrandt Communications

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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth

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Marketing Strategy: A Decision Focused Approach

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Product Description

Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
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Framework for Marketing Management, A (4th Edition)
Marketing Mistakes and Successes
The Marketing Game! (with student CD ROM)
Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation
You Can Negotiate Anything

Top Marketing News

Summary Box: US fears mean risk for ECB (AP)

2010-09-01 19:01

AP - THE SITUATION: Indicators are pointing up at the European Central Bank, which may be about to raise its 2010 economic projections. But that brightening picture is being increasingly darkened by fears about the recovery in the U.S.

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