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Release Date: 2009-08-25
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| Features• Freakonomics • Economist • Everything
Amazon.com ReviewEconomics is not widely considered to be one of the sexier sciences. The annual Nobel Prize winner in that field never receives as much publicity as his or her compatriots in peace, literature, or physics. But if such slights are based on the notion that economics is dull, or that economists are concerned only with finance itself, Steven D. Levitt will change some minds. In Freakonomics (written with Stephen J. Dubner), Levitt argues that many apparent mysteries of everyday life don't need to be so mysterious: they could be illuminated and made even more fascinating by asking the right questions and drawing connections. For example, Levitt traces the drop in violent crime rates to a drop in violent criminals and, digging further, to the Roe v. Wade decision that preempted the existence of some people who would be born to poverty and hardship. Elsewhere, by analyzing data gathered from inner-city Chicago drug-dealing gangs, Levitt outlines a corporate structure much like McDonald's, where the top bosses make great money while scores of underlings make something below minimum wage. And in a section that may alarm or relieve worried parents, Levitt argues that parenting methods don't really matter much and that a backyard swimming pool is much more dangerous than a gun. These enlightening chapters are separated by effusive passages from Dubner's 2003 profile of Levitt in The New York Times Magazine, which led to the book being written. In a book filled with bold logic, such back-patting veers Freakonomics, however briefly, away from what Levitt actually has to say. Although maybe there's a good economic reason for that too, and we're just not getting it yet. --John Moe Read more...
Similar Products:The Tipping Point: How Little Things Can Make a Big Difference SuperFreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance Outliers: The Story of Success Blink: The Power of Thinking Without Thinking Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
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| Product DescriptionFully a quarter of all managers in major corporations enter new leadership roles each year. Whether their assignments involve leading a work group or taking over a company as CEO, they face very similar challenges--and risks--in those critical first months on the job. How new leaders manage their transitions can make all the difference between success and failure.
In this hands-on guide, Michael Watkins, a noted expert on leadership transitions, offers proven strategies for moving successfully into a new role at any point in one's career. Concise and practical, The First 90 Days walks managers through every aspect of the transition, from mental preparation to forging the right alliances to securing critical early wins. Through vivid examples of success and failure at all levels, Watkins identifies the most common pitfalls new leaders encounter and provides tools and strategies for how to avoid them. Read more...
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Release Date: 2012-03-07
| Product DescriptionMarketing your books or publishing brand through social media needn't be confusing! This eBook is the essential Publisher's Handbook to all social media activities that you need to know about. Social media marketing expert Liz Murray guides you through a series of social media topics by making the subject matter easy to understand, engaging and personal. You'll learn the same methods that she has used working with well known publishing brands. Key areas covered include social media planning, websites and blogs, Facebook, Twitter, other social media marketing sites, measuring ROI and social media tools. The book is aimed at those who want to gain a low level understanding of all areas of social media rather than extensive knowledge about one area. It's the perfect go to handbook, there when you need to refer to it. Read more...
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Release Date: 2011-04-13
| Product DescriptionDo you want more visitors to your websites? Or, do you want more buyers coming to your website?
Yes, if your are serious about sales - than you need more BUYER traffic!
When your visitor stops into your site and surfs around, he/she may not purchase from you, in fact.....they might just walk out.
Hey, you spent time and effort to get that potential customer to your site. Don't let them leave without offering them something that will get them to leave their email with you!
That is what an autoresponder can do. Once you set it up and offer your visitor a free report on the subject they are interested in, (after all, they came to your site, so the interest is already there) you set it up so they can get that free course sent to them by mail, and you never have to lift a finger!
Imagine having a sales rep that works for you 24 hours a day, 7 days a week, all over the world!
In Network Marketing, Affiliate Programs, Direct Sales or any Sales position, a follow up system is one of the most crucial tools to insure your success!
Imagine having a system in place that distributes your sales message to interested parties then follows up and provides you with the email address of the person requesting information.
An Automated Delivery System will immediately deliver powerful messages to your prospects. Messages designed to build your credibility and establish rapport with your prospects, leading them to purchase from you!
What if you could devote more time to actually marketing your business?
Well, now you can do just that with the amazing power of autoresponders! This ebook will teach you, where to get an autoresponder, how to write and design one, PLUS it comes with 7 generic courses for you to edit and use anyway that you please.
Don't take our word for it, discover the power of autoresponders for yourself! Read more...
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Release Date: 2012-01-23
| Product DescriptionIn this essential how-to guide, two top affiliate marketers take you step-by-step through the process of getting started as an affiliate marketer online, even if you don't have a website.
Affiliate marketing is a multi-BILLION dollar industry not only in the US but around the world. It is ideal for anyone who wants to work at home to earn extra money or replace a salary lost in the recent economic downturn. It is also an excellent way for those on fixed incomes to make more money by following the affiliate success formula that has help thousands of ordinary people change their lives with these skills and tools.
This timely guide tells you what you need to know to get started as an affiliate marketer for zero money down. You don't even need a website to get started.
What you do need is a willingness to learn, and above all, to take action. The action steps provided at the end of each section give you the blueprint for a successful affiliate marketing business that will work for you around the clock, every single day of the year, even when you are not sitting at the computer.
Affiliate marketing is not a get rich quick scheme or a scam on the Internet. Deal with only the most reputable companies on the Internet, even bricks and mortar stores, helping them sell their product in exchange for a nice commission that will go straight into your bank account. If you put in the time and effort, you will see results.
The Internet has created unprecedented wealth creation opportunities for anyone with a computer. You can tap into this opportunity today, even if you don't have a website.
If you already do have a website but it has not been living up to your expectations, then affiliate marketing can offer you whole new streams of income and profits, to grow your business and gain the kind of financial freedom you've been dreaming of. === How to Make Money with Affiliate Marketing Even Without a Website
TABLE OF CONTENTS INTRODUCTION CH 1: WHY BECOME AN AFFILIATE MARKETER? CH 2: GETTING STARTED AS AN AFFILIATE MARKETER CH 3: DO YOU WANT TO MAKE MORE MONEY ONLINE AS AN AFFILIATE MARKETER? CH 4: WHERE TO FIND GOOD AFFILIATE PROGRAMS CH 5: TOP REASONS TO BECOME AN AFFILIATE MARKETER CH 6: HOW YOU CAN BE AN AFFILIATE MARKETER EVEN WITHOUT A WEBSITE CH 7: BECOME AN AFFILIATE MARKETER EVEN WITHOUT A WEBSITE CH 8: HOW TO UNDERSTAND YOUR AFFILIATE LINKS CH 9: YOUR ACTION STEPS AS AN AMAZON AFFILIATE CH 10: OTHER WAYS TO PROMOTE THROUGH AMAZON ASSOCIATES AFFILIATE PROGRAM WITHOUT A WEBSITE CHAPTER 11: MORE ACTION STEPS IF YOU ALREADY HAVE A WEBSITE CH 12: HOW TO FIND GREAT AFFILIATE PRODUCTS NOW CH 13: MORE INFORMATION ON HOW TO FIND GREAT AFFILIATE PRODUCTS CH 14: WHY AN AFFILIATE MARKETPLACE? CH 15: SELLING DIGITAL PRODUCTS COULDN'T BE EASIER - OR MORE PROFITABLE CH 16: HOW TO FIND OTHER GREAT AFFILIATE PROGRAMS CH 17: WHAT TO LOOK FOR IN A GOOD AFFILIATE PROGRAM CH 18: GOOD REPORTING CH 19: GO FOR GOOD COMMISSIONS CH 20: YOUR COMMISSION IS YOUR DISCOUNT, TOO CH 21: WHAT YOU NEED TO KNOW ABOUT RECURRING COMMISIONS CH 22: HOW TO FIND PRODUCTS TO PROMOTE WHICH HAVE RECURRING BILLING CH 23: OTHER KEY THINGS TO LOOK FOR IN A GOOD AFFILIATE PROGRAM CH 24: PAYMENT THRESHOLDS CH 25: PAYMENTS FOR BACK-END OFFERS OR ONE-TIME OFFERS CH 26: DO YOU KNOW HOW RELIABLE YOUR AFFILIATE PROGRAM IS? CH 27: GOOD TRAINING RESOURCES FOR AFFILIATES CH 28: KEY PROMOTIONAL TOOLS FOR AFFILIATES CH 29: WHAT TO LOOK FOR IN A GOOD SALES LANDING PAGE CH 30: ANALYZING SALES PAGES CH 31: WHAT TO AVOID IN A SALES LANDING PAGE CH 32: THINGS TO LOOK FOR IN A GREAT SALES PAGE CH 33: WHAT YOU NEED TO KNOW ABOUT COOKIES CH 34: WHY GOOD CUSTOMER SUPPORT IS INVALUABLE CH 35: OTHER THINGS TO BEWARE OF WHEN CHOOSING AN AFFILIATE PROGRAM === ABOUT THE AUTHORS
Joan Mullally and Evelyn Trimborn are two of the co-founders of Accent Marketing Group, Inc. and the authors of over four dozen step-by-step guides on a variety of topics related to finance & marketing. Read more...
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