Good Marketing Books
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Release Date: 1968-09-12
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armchair Zen Buddhist philosophyI was surprised by how helpful and smart this book is! Alan Watts is fascinated by the law of reversed effort. If you try to stay on the surface of the water, you sink, but when you try to sink, you float. When you hold your breath, you lose it, but when you let it go, you keep it.
So Watts goes on to say that the best way to feel secure is to not worry so much about trying to achieve it. The wisdom of insecurity is being secure in the knowledge that there is no such thing as security! Something like that.
Any way, you really should read this book and stop worrying (and trust God!).
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Similar Products:Become What You Are
The Book: On the Taboo Against Knowing Who You Are
This Is It: and Other Essays on Zen and Spiritual Experience
The Way of Zen
Tao: The Watercourse Way
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Release Date: 2008-05-06
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| Features• ISBN13: 9780061379406
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A Passion for SellingJeffrey Gitomer has a passion for selling; even his name suggests that, almost saying "Get over here, I'm trying to sell you something!" Of course, he usually succeeds in his mission.
Gitomer also has a passion for writing and a clever marketing strategy that delivers results. Who else would even think to break everything up in .5 segments? Genius.
This particular effort is designed to help anyone in sales get better results, by being doggedly persistent; never taking no for an answer. That's great advice; somebody may tell you "it can't be done", but an hour later, you've done it anyway. Since persistence is a necessary component to any sales process, incorporating that attitude is the first major step forward.
The book is filled with an optimistic and very pragmatic approach to the art of selling. It's based on Gitomer's real life experiences, which may or may not always be helpful for the reader; after all, not many personalities are as strong as our hero, Jeffrey's. His words ooze with a confident braggadocio, but his actions match the rhetoric.
While this may not quite live up to the hype of being the "ultimate sales resource", it certainly comes close. If you are even remotely involved in any type of sales environment (and who isn't?) you'll want to have a copy of this Sales Bible. Amen.
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Similar Products:Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others
Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS
Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money (Jeffrey Gitomer's Little Books)
Little Red Book of Selling: 12.5 Principles of Sales Greatness
Jeffrey Gitomer's Little Teal Book of Trust: How to Earn It, Grow It, and Keep It to Become a Trusted Advisor in Sales, Business and Life
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| 2010-09-03 22:01 |
Reuters - Hipster brand American Apparel Inc is in talks to bring in an outside restructuring firm as the manufacturer and retailer struggles to fix its flagging operations, sources told Reuters on Friday. |
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