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Social Marketing: Influencing Behaviors for Good
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Social Marketing: Influencing Behaviors for Good

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Great textbook!

This book by Kotler and Lee is absolutely wonderful! I love Ms. Lee and Dr. Kotler makes the practice of Social Marketing come alive. Each chapter provides real-life examples in various settings. The Work Sheet gives a step-by-step template for any Social Marketing campaign or program. I recommend this to all readers working in public, government or non-profits. I am a Medical Reserve Corps Program Coordinator and Volunteer Administrator and this text book is an excellent resource! I have recommended it as a "must read" to my colleagues.
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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)
Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
Hands-On Social Marketing: A Step-by-Step Guide
Social Marketing in the 21st Century
Up and Out of Poverty: The Social Marketing Solution

The Sales Bible: The Ultimate Sales Resource, New Edition
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The Sales Bible: The Ultimate Sales Resource, New Edition

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Release Date: 2008-05-06
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• ISBN13: 9780061379406
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Only if you're serious about your success

OK ... I admit it. I'm a fan of Jeffrey Gitomer's for a long time. I find his books easy to read but challenging to implement.

His updated Sales Bible gets to the heart of success in business.

In a systemized way, Jeffrey covers all aspects of marketing, sales, promotion, presentation, objection handling, information gathering, preparation techniques, humor. He covers it all, and gives specific exercises to practice.

By the time anyone has taken the time to read and study this "bible" they will be completely and totally prepared to sell and market themselves to huge success. This is not a book to be read, it's a book to be studied.
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Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others
Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money (Jeffrey Gitomer's Little Books)
Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS
Little Red Book of Selling: 12.5 Principles of Sales Greatness
Jeffrey Gitomer's Little Teal Book of Trust: How to Earn It, Grow It, and Keep It to Become a Trusted Advisor in Sales, Business and Life

Introduction to Documentary:
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Introduction to Documentary:

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History and Basics of Documentary films

Nichols provides a concise explanation of the history and development of documentary films, as well as their roles in society. He covers the wide range of what we call "documentary", from propaganda to agenda films, and he lists excellent examples that the reader will want to watch for better context. I use select chapters in a freshmen writing class that works with documentary film and nonfiction writing--really encourages discussion. I look forward to Nichols' new book, "Engaging Cinema: An Introduction to Film Studies", as an explanation of how we view the importance of film in society. His writing style is clear, yet he raises many questions for the viewer to consider: Who funded this film? How was this film edited and presented? What are the audience responses? How does this film fit in the historical/social context of its time, our present time?
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Documentary: A History of the Non-Fiction Film
Documenting the Documentary: Close Readings of Documentary Film and Video (Contemporary Film and Television Series)
Documentary Film: A Very Short Introduction (Very Short Introductions)
New History of Documentary Film
Representing Reality: Issues and Concepts in Documentary

A Bend in the River
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A Bend in the River

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Release Date: 1989-03-13
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• ISBN13: 9780679722021
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• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Most accurate version of Stanleyville's history that exists

This is an excellent book. It describes what life on the ground was like in post independence Congo specifically taking place in Kinsangani=Stanleyville=Settlement at The Bend in the River.
A Indian trader from probably Tangyanika (East Coast of Africa) makes his way there probably about 1963 or 64---. He there witnesses the rise of the Big Man (Mobutu) and the disasters typical of post colonial Africa. I lived in the Congo in this period and this book is as accurate as anything I have ever seen. Read it the story is also engaging and never boring.
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A House for Mr. Biswas
Transparency: Stories
The 100 Best Poems of All Time
Black Dog of Fate: A Memoir
Sunstroke and Other Stories

Global Shadows: Africa in the Neoliberal World Order
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Global Shadows: Africa in the Neoliberal World Order

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Ecellent book

I love this book
Writing style is amazing and the information is inspiring
I recommend this book 100%
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Liquidated: An Ethnography of Wall Street (a John Hope Franklin Center Book)
A Brief History of Neoliberalism
The Anti-politics Machine: Development, Depoliticization, and Bureaucratic Power in Lesotho
Territories of Difference: Place, Movements, Life, Redes (a John Hope Franklin Center Book)
Remotely Global: Village Modernity in West Africa

Professional Selling: A Trust-Based Approach
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Professional Selling: A Trust-Based Approach

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This book kinda sucks man. It's not terrible but it ain't that good.

I am taking a Sales class for fun (I'm weird like that) and I bought this book used for 99 cents cuz I don't need the most up-to-date version.

I mean, straight up, textbooks SUCK. Who the heck wants to learn from textbooks. Ugh. Death to textbooks.

As far as textbooks go, this book is ok. But like... c'mon now man. Selling is not about reading textbooks. You gotta learn from a person and do the dang thang!

Buy it if you have to but don't get your hopes up or anything!
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SPIN Selling
The SPIN Selling Fieldbook
Marketing Channels: A Management View
Marketing Channels (7th Edition)
Marketing Strategy

Best Practice Cases in Branding for Strategic Brand Management (3rd Edition)
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Best Practice Cases in Branding for Strategic Brand Management (3rd Edition)

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Should be embarrassed!

I have used the previous edition of this text in my Brand Management class. This edition contains very few new cases. This is a prime example of authors and publishers extorting money from students by killing the used text market with a new edition that adds little value. If you teach a Brand Management class, do the work of selecting the most appropriate cases and have your students purchase them either either from the Harvard Business School Publishing website or from a publisher that accesses cases from multiple sources.
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Strategic Brand Management (3rd Edition)
Creating Breakthrough Products: Innovation from Product Planning to Program Approval
Advanced Brand Management
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
Global Marketing Management

Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS
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Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS

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Features

• ISBN13: 9780131986473
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

STOP reading this reviw and click BUY NOW

EASY read, HARD to do.

Gitomer will nail you in this book with some of the simplest aha moments, you will ever experience.

HERE is the problem. Reading it without acting upon his action plan will mess you up. You will recognize thought and action he gives you the tools to change. If you have done nothing to be ready to change them, this book will be a powerful mirror into that denial.

Get IT
READ IT
ACT upon IT
Lather
Rinse
Repeat
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Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others
Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships
Jeffrey Gitomer's Little Teal Book of Trust: How to Earn It, Grow It, and Keep It to Become a Trusted Advisor in Sales, Business and Life
Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money (Jeffrey Gitomer's Little Books)
Little Platinum Book of Cha-Ching: 32.5 Strategies to Ring Your Own (Cash) Register in Business and Personal Success (Jeffrey Gitomer's Little Books)

Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue
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Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue

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• ISBN13: 9780470599273
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• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Book is SPECIFIC about Monetization and the Author Keeps It Real

I've known Jim for a few years now.

I work in the social media/internet marketing space as well and as a result, I've had the opportunity to meet a lot of people. I can say 80% of the people I meet who claim to be experts, aren't -- but Jim is not in that bunch. He's the real article.

I've worked with Jim one-on-one several times and each time I walk away with a solid nugget that takes my already-successful business to the next level. I mean I already know his advice is good -- but I'm still amazed at the insights he delivers EVERY SINGLE TIME.

Now, he writes this book and it's like having Jim in the room with me. Most internet marketing and online revenue-generating books are filled with hype and a bunch of crappola about how you can make thousands overnight. Not this book. It's the straight dope, straight from Jim. As I said, I know Jim and everything in this book I can hear him saying. It's actually quite creepy :) He hasn't hired some ghostwriter to slap some internet marketing jargon into a book and sell it. This is Jim's advice, insight...you can tell he's sharing tactics that have worked in the real world.

For example, on page 122 he gives you the secret to QUICKLY coming up with a short-term money-making plan. Notice I said you create the plan quickly - not internet riches overnight.

And, on page 135, item #3? I started leveraging that secret in my business earlier this year and I couldn't believe that I easily made an extra $10K in one month. I mean really.

And, when you're ready to make money with online video, check out his website, [...] -- I speak all over the country and deliver monthly classes on social media for The Learning Annex and I mention this website at least once in every presentation. It's that good -- and it's free.

Each chapter is an easy read and you come away with at least two action items to implement.

This book is long on actionable information to help you move the needle in your online business.

The bad news? People who do what you do probably already have this book -- and you're still reading this review. :)
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KaChing: How to Run an Online Business that Pays and Pays
CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Internet Marketing From The Real Experts
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ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income

Framework for Marketing Management (3rd Edition)
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Framework for Marketing Management (3rd Edition)

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Book was useful!

The book was good and useful as I expected. The cover looks lots of usage and worn off but in general the book fulfilled the job for my class. It arrived in the time the seller mentioned
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Marketing Management (12th Edition)
Cengage Advantage Books: This is PR: The Realities of Public Relations
Corporate Financial Management (3rd Edition)
Strategic Management
Gaining and Sustaining Competitive Advantage (3rd Edition)

Top Marketing News

Ex-hedge fund manager charged with insider trading (Reuters)

2010-09-03 10:03
Reuters - A former hedge fund manager has been accused by a U.S. regulator of illegal insider trading in MedImmune Inc securities prior to the acquisition of the pharmaceutical company by Britain's AstraZeneca Plc.

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