Good Marketing Books
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| Features• ISBN13: 9780071548335
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Great Content but Poor Delivery on the KindleI know nothing about the Ritz-Carlton before I read this book, now I know everything - from company history, mission, values to staff training and engagement in corporate social responsibility.
This is also a good read for those interested in such topics as leadership and management. It offers 5 leadership principles which can be directly applied in your own company, especially the chapters about how Ritz-Carlton select, train and engage their staff members, who are closest and most critical in producing happy customers.
The only thing I have to complain is that when the book is read on Kindle, some portions of a few pages (around 8 pages) were cut due to technical/ editing problem. It's just downright frustrating to see this happen. I would therefore recommend you buy the printed version if you really want to sqeeze every juice of it.
If by any chance you find my review useful, you might want to check out my blog: [...] for other book reviews and posts about businesses, marketing and consumer behavior.
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Similar Products:Four Seasons: The Story of a Business Philosophy
The Nordstrom Way to Customer Service Excellence: A Handbook For Implementing Great Service in Your Organization
Be Our Guest
Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization
100 Tips for Hoteliers: What Every Successful Hotel Professional Needs to Know and Do
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| Features• ISBN13: 9780470289341
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Taking Your Knowledge To The Next Level"Social Media is today the most important phenomena transforming the Internet."
If you are a business owner, PR manager, Twintern or a Social Media Manager then this book is essential reading. Frankly if you have a product to sell and you have a website you can't afford not to read this insightful book.
Shiv Singh explains how to reach expert influencers and how to avoid PR disasters. He introduces all the major players (Facebook, Twitter, etc) and then explains how you should launch a social influence marketing (SIM) campaign.
What I liked most about this book is the fact that Shiv Singh introduces the reader to some very important websites. I wrote down over thirty sites that I need to investigate.
As a business owner you will really want to take advantage of things like Google alerts.
"Design your Web site as a hub verses a destination and your Web site will immediately become more valuable to your customers. Even though this may mean that you'll be pointing your consumers to external sites, they'll always treat yours as a starting point in the future." ~ pg. 157
Recently I've noticed how some catalog owners are promoting themselves through Twitter and Facebook. Shoppers expect more online engagement and want their voices heard. So every business should make SIM a priority because it is what the consumer expects.
While this book briefly discusses mobile phones I will say that if a site forces you to give up your cell phone number before it will let you access information, that is a bit of a turn off. At one point Yahoo was requiring you to tell them your number before they would allow you to access your email account. I know people who stopped using Yahoo because of that requirement. There must be better ways to get someone's number! I at least want a choice. So read this book with things like that in mind. There are ways to encourage interest in your products and there are ways to make potential customers wary. The section in this book about "ten common mistakes" is very helpful.
"Research shows that users are more likely to purchase products or services based on recommendations; friends and family are the most effective referrers." ~ pg. 205
While this book is a helpful overview, I'd also recommend:
Facebook For Dummies
Twitter For Dummies
WordPress For Dummies
~The Rebecca Review
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Similar Products:Twitter Marketing For Dummies
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The Social Media Bible: Tactics, Tools, and Strategies for Business Success
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| Features• ISBN13: 9780073528595
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Product DescriptionAnnual Editions is a series of over 65 volumes, each designed to provide convenient, inexpensive access to a wide range of current articles from some of the most respected magazines, newspapers, and journals published today. Annual Editions are updated on a regular basis through a continuous monitoring of over 300 periodical sources. The articles selected are authored by prominent scholars, researchers, and commentators writing for a general audience. The Annual Editions volumes have a number of common organizational features designed to make them particularly useful in the classroom: a general introduction; an annotated table of contents; a topic guide; an annotated listing of selected World Wide Web sites; and a brief overview for each section. Each volume also offers an online Instructor's Resource Guide with testing materials. Using Annual Editions in the Classroom is offered as a practical guide for instructors and is available in print or online. Visit www.mhcls.com for more details.
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| From an industry insiderAs a person working in this industry, I thought the book was very entertaining and true to life. I'll fess up: I'm a Voice User Interface designer, one of those people who write "phone trees." So I have spent a lot of time working with people in call centers. The book captures that world well, and is a good, and readable, introduction to people who are new to the call center / customer service industry.
She doesn't offer a lot of new conclusions or anything earth shattering for people like me who have been doing it for awhile (but then, I suspect that the general public is her target audience, not me).
She points out that companies are continually walking a line between saving money and serving their customers. She mentions that the "silos" between organizations in a business sometimes get in the way of good communication and good customer service. And, she says that good customer service has to come from a commitment from management at the highest levels of the company. None of this is a surprise.
However, she does offer some interesting tidbits and useful quotes, some from other sources. It's always nice to have new sources for presentations, especially numbers and quotes.
The chapter I thought most worth a read was her interview with David McQuillen, the first "Director of Customer Experience" at Credit Suisse. (p. 248-259) It was very interesting to read his techniques for how he got other parts of his organization to start paying attention to customer satisfaction. He does a lot of "experience immersion," where he makes executives and members of his organization get direct experience with how it feels to be a customer of their organization. He kicked off a presentation to top managers by making a live call to the call center, as a new customer, asking to open a new account. He took executives into branches and made them be customers instead of managers. When customers were making lots of mistakes on new client contracts, he brought the team who authored the contract together and had them observe clients trying to fill out the form. I thought his approach to overall customer experience was very inspirational and well worth emulating.
Overall: The last chapter in particular is interesting and useful. The rest of the book has its entertaining anecdotes, but doesn't offer much in the way of new insights to the industry insider. It would definitely be good for people who are new in the field and want to get a good overview of "customer service" in a general sense. It was very true to reality and Ms. Yellin has written a very interesting, useful book. I wish more people would read it.
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The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary
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| Features• ISBN13: 9781601630919
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Worth every penny!This book is a magnificent resource for anyone wanting to work at home. It is specifically written for people who know nothing about the work at home world, and for me personally, it explores things I would not have considered, such as how to cope with being isolated at home, or how to increase productivity. The book also has quotes, hints, and tips from people who are already successful. There are so many legitimate, HELPFUL websites included in all the chapters, and an appendix which lines them all up for you when you are finished reading. If you only buy one work at home book, let it be this one.
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Undress for Success: The Naked Truth about Making Money at Home
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| Features• ISBN13: 9781601630322
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IMPORTANT (this directly affects you)We've all been there.
We read an advertising book clearly written by someone who has no idea what they're talking about.
...By someone who makes all his money from his book sales.
...By someone who doesn't practice what he preaches.
And we just shake our heads as we slowly flip through the pages...
THIS IS WHAT THIS BOOK IS NOT.
Drew lays out clear, simple, and mind-boggling tips and tricks that will leave you saying, "Of course, this is EXACTLY what I need to do for my business."
I directly credit this book for hundreds of thousands of dollars worth of profit in my business.
But how can one, single, 185 page book do all this?
Without reading Ca$hvertising you probably will never understand.
...But once you pick up your copy and start flipping through the pages you'll discover exactly why Drew gets paid the big bucks.
To be honest if I was one of Drew's big corporate clients I'd be FURIOUS that Drew is just letting these secrets loose.
The bottom line is this book will help you, it will make you money, and it is worth at least 1000% more than the retail price. Don't believe me? Read the last 25 5-star reviews...
Warning: Using these techniques and strategies has an affect on people. People will literally start throwing cash in your face by utilizing some of the psychology triggers. Trust me. Please use this for good - not for scamming or other less-than-ethical things.
Zach
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| Top Marketing News |
| 2010-09-02 10:01 |
BusinessWeek - The job hunt came as a shock. The 23-year-old job seeker graduated in June from a good school -- Beijing University of Technology -- with a bachelor's degree in materials science, a subject he figured would appeal to employers. Yet he had to go through scores of interviews and comb the online job sites endlessly before landing a job at a local trading company. Happy ending? B... |
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