Good Marketing Books

Marketing

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The Wal-Mart Effect: How the World's Most Powerful Company Really Works--and How It's Transforming the American Economy

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• ISBN13: 9780143038788
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Too repetitive unless you are a Wal-Mart acolyte

Interesting overview within the first hour (9 CDs... yipes (9 hours)). I had to do a lot of ffwd (consumed as an audiobook) after that, as it was very repetitive information. If you are a fan of Wal-Mart or Sam Walton then this book is for you. If you want some interesting insight on what effect the largest company in the world has and could have then "read" the first hour or so - then "fast forward" to the end.
The book drones on and on about store numbers, managers and the dogmatic, penny pinching lifestyles of Wal-Mart executives and their climb to the top.
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Similar Products:

The Retail Revolution: How Wal-Mart Created a Brave New World of Business
The Wal-Mart Way: The Inside Story of the Success of the World's Largest Company
Sam Walton: Made In America
The Company: A Short History of a Revolutionary Idea (Modern Library Chronicles)
Vindicating the Founders: Race, Sex, Class, and Justice in the Origins of America

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Marketing Express

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Great Deal

Got a great deal on this book. The book arrived here before my class started.
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Finance (Barron's Business Review Series)
Group Dynamics for Teams
Making It Happen: A Non-Technical Guide to Project Management
Human Resource Management: Essential Perspectives
Fundamentals of Management (7th Edition)

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Free: The Future of a Radical Price

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Release Date: 2009-07-07
Average Customer Rating: 3.5
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If "Free" is so great ...

If making content available for free is so damned great, why isn't this book available for free?

It's easy for Chris Anderson to prattle on about "free" -- he gets paid for *his* content. I'll bet he'd feel differently if his content was available for free, or was being pirated.

I can't believe Anderson gets paid for this kind of pie-in-the-sky, sophomoric twaddle!
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Similar Products:

Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More
The Long Tail: Why the Future of Business is Selling Less of More
Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business
The Future of Competition: Co-Creating Unique Value with Customers
Managing Customer Relationships: A Strategic Framework

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Retail Management: A Strategic Approach (11th Edition)

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A full coverage of all major retailing topics

A very useful book, not only for students, but for any person envolved in retail business.
For students it is a comprehensive companion text. A good teaching package.
For the managers and entrepreneurs, including those living outside the USA, giving a full coverage of retail market in USA, this book widens the horizonts
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Similar Products:

Selling Today (11th Edition)
Advertising (8th Edition)
Essentials of Marketing Research (with Qualtrics Card)
Consumer Behavior (9th Edition) (Mymarketinglab)
Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

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The Camel Club

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• ISBN13: 9780446615624
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• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Baldacci's Masterpiece

Marvelous Book--Possibly David Baldacci's best ever and he's a superb master of the art of mystery writing.
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The Collectors
Stone Cold
Divine Justice (Camel Club)
Simple Genius
Hour Game

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Web Analytics: An Hour a Day

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• ISBN13: 9780470130650
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• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Could have been better

I don't understand all of the 5-star reviews. This book isn't horrible, but it could have been much better.

The first half of the book provides background on web analytics. The second half of the book is structured as lessons that cover one or more days over the course of several months. Apparently the idea is that you can break down the learning into bite-sized chunks to be digested over a longer period of time. Each lesson is about a page or two.

This structure did more harm than good. I'd rather sit down and plow through a book like this in a couple of evenings, and then refer back to it as needed.

There is no bibliography, no suggestions for further reading except for one reference to another "An Hour a Day" title.

The writing could be dramatically improved by removing about 50% of the page count.

It's not all bad, though. Good points:

* he sticks to a focus on practical, actionable analytics
* focus on ROI
* plenty of examples
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Similar Products:

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Advanced Web Metrics with Google Analytics, 2nd Edition
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Always Be Testing: The Complete Guide to Google Website Optimizer
Google Analytics, 3rd Edition

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Marketing Mistakes and Successes

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Marketing Mistakes and Successes

This book is a great read. Very interesting articles about different famous companies. I recommend it even if you're not a student.
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Similar Products:

Preface to Marketing Management
Framework for Marketing Management, A (4th Edition)
Strategic Market Management (Strategic Market Managment)
Basic Statistical Ideas for Managers (with CD-ROM)
Operations Management (9th Edition)

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Annual Editions: Marketing 10/11

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Features

• ISBN13: 9780073528595
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Product Description

Annual Editions is a series of over 65 volumes, each designed to provide convenient, inexpensive access to a wide range of current articles from some of the most respected magazines, newspapers, and journals published today. Annual Editions are updated on a regular basis through a continuous monitoring of over 300 periodical sources. The articles selected are authored by prominent scholars, researchers, and commentators writing for a general audience. The Annual Editions volumes have a number of common organizational features designed to make them particularly useful in the classroom: a general introduction; an annotated table of contents; a topic guide; an annotated listing of selected World Wide Web sites; and a brief overview for each section. Each volume also offers an online Instructor's Resource Guide with testing materials. Using Annual Editions in the Classroom is offered as a practical guide for instructors and is available in print or online. Visit www.mhcls.com for more details.
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Similar Products:

Marketing Management
Marketing Management (13th Edition)
Essentials of Investments with S&P card (The Mcgraw-Hill/Irwin Series in Finance, Insurance, and Real Estate)
Contemporary Economics: An Applications Approach
Strategy Maps: Converting Intangible Assets into Tangible Outcomes

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Essentials of Marketing Research (with Qualtrics Card)

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Marketing Research book review

The book arrived on time and in the condition specified, plus it was a lot cheaper than going through the university book store.
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Similar Products:

Strategic Management Communication for Leaders
International Marketing 14th edition.
CB2 (with Review Cards and CB4ME.COM Printed Access Card) (Student Edition) (Second Edition)
Consumer Behavior
Consumer Behavior (9th Edition) (Mymarketinglab)

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Game Design Workshop, Second Edition: A Playcentric Approach to Creating Innovative Games (Gama Network Series)

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Features

• ISBN13: 9780240809748
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

An outstanding book.

This book covers a LOT (if not everything) you want to know as a game designer, or someone interested in that field of study. You also get input and pieces of advice from designers already in the industry and more.
This book is an easy-read, interesting, thorough and really insightful.
Overall, a great book.
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Similar Products:

The Art of Game Design: A book of lenses
Challenges for Game Designers
The Art of Game Design: A Deck of Lenses
A Theory of Fun for Game Design
The Game Design Reader: A Rules of Play Anthology

Top Marketing News

Jury hits Ford Motor Co with $131 million verdict (Reuters)

2010-09-02 22:01

Reuters - A Mississippi jury ordered Ford Motor Co to pay $131 million to the family of a man who died while driving an Explorer, an attorney for the family said on Thursday.

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