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The "You" Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers

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Release Date: 2012-05-01

Product Description

The marketing game has changed ...

But many high-level executives behind big brands and major corporations still haven't noticed. They're blinded by a desire to showcase the greatness behind their companies.

That's okay, though, because this ego-based marketing approach means more opportunity for you.

The reality is the Internet has transformed the buying process. Your prospects actively hunt online for solutions to their problems. So they're more educated about your product or service than ever before.

Today, your role as a marketer is similar to a publisher. You must produce and deliver valuable content when and where your prospects need it.

What works is focusing on your prospects' problems. What fails is force-feeding facts about what you sell.

All it takes is a simple change in your perspective on prospects to position yourself as an industry authority, deliver higher returns on your marketing investments, and reach larger audiences with less effort.

If you want your marketing to deliver different results, you must be willing to do something different.

Are you ready?
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Business Around A Lifestyle (First Step: How To Dream Your Perfect Lifestyle, Then Go Get It!)
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Business Around A Lifestyle (First Step: How To Dream Your Perfect Lifestyle, Then Go Get It!)

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Release Date: 2012-02-19

Product Description

The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.

That’s why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?

Take a look around you and you’ll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the “end of the world” thinking mentioned above.

This book, and the two volumes that will come after it, are written to help you understand how to live the life you always wanted, by building a business that can help you get there. A business that doesn’t control you. A business that doesn’t force you to work 80-hour weeks, or work on something you absolutely dislike.

There is absolutely no reason you shouldn’t have the life you always wanted. Life is too short to live that way. The stories and examples from the lifestyle entrepreneurs in this book will open your mind to this very true reality and hopefully get you to finally understand these facts.

So let’s get down to business. It’s time to change the way you think and show you how possible all of this can be. Thank you for reading.
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How To Sell More Kindle eBooks
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How To Sell More Kindle eBooks

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Release Date: 2012-04-09

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Wouldn’t it be great if you could write a book, publish it, and watch your sales take off? Well, you can! With Kindle Direct Publishing, you can set up your ebook so that it works with you to increase sales. This ebook shares how to best utilize your book file and set up information to sell more books, and of course I cover everything you can do afterwards to grow your readership. It’s not hard, it doesn’t take hours and hours, and almost every step is free. Don’t spend time building email lists or writing newsletters when you can have fun, engage others, and build a fan base.

I’m a full time writer, and I’m sharing all the small, easy, tactical steps I’ve taken to increase my ebook sales month by month. You can enjoy the writing life and sell thousands of ebooks every month too.

How to Sell More Kindle eBooks offers tried and proven tips on cover design, formatting, Kindle set up to maximize sales, using your Amazon page and profile, social networking, gaining reviews and more. This ebook can guide you through publishing to Kindle for the best results, and it’s easy to go back through your set up information for published ebooks to best utilize the tools. This 50 page guide shares all my secrets for selling Kindle ebooks: everything I’ve tried, learned and succeeded with to increase my book royalties into an income.


Kristen James’ books have hit the top 100 Bestsellers in Kindle, #1 in eight different categories, and #1 in Movers & Shakers. She writes in many genres, pulling from her experience as a freelancer and ghostwriter.
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Blink: The Power of Thinking Without Thinking
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Blink: The Power of Thinking Without Thinking

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Release Date: 2007-04-03
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In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within.

Blink
is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?

In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police.

Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.
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The Power of Kindle Books: Selling and Marketing Your Ebooks for Residual Income - Promoting Sales
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The Power of Kindle Books: Selling and Marketing Your Ebooks for Residual Income - Promoting Sales

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Release Date: 2012-02-29

Product Description

The Power of Kindle Books:

NOTE: The price of this book will go up soon. Introductory price.

How would you like to turn your ebook into a Kindle sensation that will provide you with months or even years of residual income?…

Attention Kindle Authors: Discover How You Can Transform Your Ebook Into A Virtual ATM Machine And Wake Up To Kindle Sales Nearly Every Day

If you’ve been following the hottest trends, then you’ve definitely discovered the Kindle. Amazon’s massively popular ebook reader is making traditional books obsolete. That spells bad news for writers who haven’t yet entered the 21st century – but for you, that means massive profit potential.

Amazon’s Kindle store is the fastest growing online bookstore and that trend is expected to continue without an end in sight. Really, what’s not to love about the Kindle? You can carry an entire library of your favorite books with wherever you go on a slender, lightweight ebook reader. No more choosing just one book to take with you on your trip… now you can have instant access to virtually millions of books right at your fingertips!

Savvy authors are taking notice of the Kindle and are taking full advantage of its millions of dollars of yearly sales. If you want to claim your own piece of that million dollar pie, you need to get your ebooks out there!

Unfortunately, just making your ebooks available for Kindle purchase isn’t enough… you need to get them noticed! That’s why I put together this awesome guide for making money off the Kindle craze…

“The Power Of Kindle Books: Selling And Marketing Your Ebooks For Residual Income”
By Lambert Klein

From product creation to sitting back and watching the income roll in, I don’t leave out a single step. Whether you’re an accomplished Kindle author looking to take their business to the next level or you’re ready to make your first ebook but don’t know where to start, you’ll find everything you need to know inside!

Taking a quick look inside “The Power Of Kindle Books”, you’ll discover…

 How to select a profitable niche for your ebook
 Which Kindle products are selling like hotcakes and how to jump on the latest trends
 How to find buyers that are passionate about your chosen niche and how to make your products irresistible to them
 How to write for your target demographic, and how to discover which trends they’ll be willing to jump on
 How to spy on your competitors and turn their success into yours (sneaky trick you won’t find anywhere else)
 How to write a title that’ll turn heads and open wallets
 How to create and eye-popping cover that will increase your conversions and up your profits
 How to tag your ebook for maximum exposure
 The “Do’s and Don’t’s” of getting reviews
 How to use blogs, 2.0 sites, and social networking sites into useful advertising tools that will have people flooding to your Kindle sales page
 How to take advantage of Kindle select
 Tips and tricks that I personally used to become a Kindle superstar
 …and much more!

I simply can’t list everything you’ll learn inside my 47 page guide to making residual income with Kindle! I left no stone unturned, no secret untold, and no topic untouched.

This is truly the most comprehensive guide to Kindle marketing ever created and it can be yours for this low price.

How Much Money Could Your Ebook Be Making On Amazon?
This guide is meant to show you how to make residual income off Amazon’s Kindle craze, but thousands of people are bringing in a full-time income with their Kindle sales.

Whether your goal is to have your books pay your monthly bills, boost your child’s college fund, add to your retirement account, or help you quit your day job, my guide will help steer you in the right direction.

Invest in your success as a Kindle author today!

To Your Success,
Lambert Klein

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How to Organize Your Home: 101 Decluttering Tips and Organization Ideas
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How to Organize Your Home: 101 Decluttering Tips and Organization Ideas

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Release Date: 2012-05-17

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How to Organize Your Home by Zack Ellington is a practical step-by-step guide that works from area to area helping you to develop efficient methods to declutter your home and keep it clean without feeling overwhelmed.

If you would like to organize your home and life without feeling completely overwhelmed with where to start, this book is for you.

Every page in this book is right to the point to help you take action and make a difference you and your family and friends can immediately see.

You can make a difference.
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Smashwords Book Marketing Guide - How to Market any Book for Free (Smashwords Guides)
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Smashwords Book Marketing Guide - How to Market any Book for Free (Smashwords Guides)

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Release Date: 2011-06-25

Product Description

Learn how to market any book. This popular book marketing primer has helped over 40,000 authors and publishers dramatically improve their book marketing results.

The Smashwords Book Marketing Guide contains practical, easy-to-implement advice on how to market any book. 30 simple, do-it-yourself marketing tips explain not what you can do to market your book, but also explain the context and thinking behind each recommendation. The marketing techniques apply equally well to both ebooks and print books.

Here's what you'll find in the Smashwords Book Marketing Guide:

Table of Contents

Introduction: About the Smashwords Book Marketing Guide
Background on Smashwords
Setting expectations
How Smashwords helps authors and publishers market books
Adopting a proactive marketing mindset
Marketing starts now
Hyperlinks help readers discover books
The importance of authors helping authors

30 Marketing Tips (all free to implement!)
Tip #1 – Update your email signature
Tip #2 – Post a notice on your web site or blog
Tip #3 – Contact your friends, family, co-workers and fans
Tip #4 – Post a notice to your social networks
Tip #5 – Update your message board signatures
Tip #6 – How to reach readers with Twitter
Tip #7 – Publish more than one book to create a multiplier effect
Tip #8 – Advertise your other books in each book you publish
Tip #9 – Make it easy for your readers to connect with you
Tip #10 – Issue a press release on a free PR wire service
Tip #11 – Join HARO, Help-a-reporter-online for free press leads
Tip #12 – Encourage fans to purchase and review your book
Tip #13 – Write thoughtful reviews for other books
Tip #14 – Participate in online forums
Tip #15 – Experiment with coupons
Tip #16 – Write a blog
Tip #17 – Write guest columns for blogs
Tip #18 – Invite other authors to post to your blog
Tip #19 – Do Q&A interviews of other authors on your blog
Tip #20 – Join the conversation on blogs
Tip #21 – Organize a blog tour
Tip #22 – Use Google Alerts to discover where the conversations are taking place
Tip #23 – Leverage YouTube videos to reach readers
Tip #24 – Print up business cards
Tip #25 – Encourage your fans to become affiliate marketers of your book
Tip #26 – Create a reader’s guide at the end of your book
Tip #27 – Insert sample chapters from your other books
Tip #28 – Do a sample chapters swap with another author
Tip #29 – Invite other authors to join you at Smashwords
Tip #30 – Promote your book to the top ebook listing sites
Tip #31 – Share these marketing tips with your fellow authors!
Other Kindle Books by Mark Coker
Smashwords Style Guide (how to format and produce an ebook)
The 10-Minute PR Checklist - How to Earn the PublicityYou Deserve
Boob Tube (a novel about soap operas)
Connect with Mark Coker
Connect with Smashwords authors


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The New Google SEO (Search Engine Optimization): What You Need To Be Successful with Google Panda
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The New Google SEO (Search Engine Optimization): What You Need To Be Successful with Google Panda

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Release Date: 2012-04-08

Product Description

Forget What You Know About Google SEO!

In April, 2011 Google implemented the Google Panda filter which fundamentally changed Google SEO.

In the old world, google assessed the quality of the site - looking at tags, links, content and other site based metrics.

In the new world, google assesses the user experience - looking at what your users actually do when they come to your site.

This is a fundamental shift that, if you don't make immediate and meaningful changes to your site, can take you from a well-ranked site to not showing up at all for your search terms, overnight.

Pick up this book and learn about the changes and how you can make a few simple changes to your site and your SEO approach to survive and thrive in the New Google Search.
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Taste and See, A Sampling of First Chapters by John 316 Marketing Network Authors
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Taste and See, A Sampling of First Chapters by John 316 Marketing Network Authors

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Release Date: 2011-12-02

Product Description

"Taste and See" is a generous sampling of first chapters and other writings by John 3:16 Marketing Network authors. In this collection of fiction and non-fiction, you will find writing targeted for all age levels, including children's picture books, young adult, adult, devotionals, short stories, recipes and poems.
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UnSelling: Sell Less ... To Win More
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UnSelling: Sell Less ... To Win More

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Release Date: 2011-03-29

Product Description

The more you sell, the less the client trusts you to tell them the truth. The more you sell, the less inclined the client is to listen. The more you sell, the more you tend to look (and act) like a hammer looking for a nail – where any nail will do. In reality, the more you sell, the less you win.

This is entirely counter-intuitive to the average sales person, mostly because we are taught from the first day of sales training that the key to success is great sales techniques. You can find thousands of books on the art and science of selling – techniques, tricks, even scripts to “sell” the prospect. Our corporate sales training classes always insisted that sales is about understanding the prospect’s needs and then articulating your solution so that the prospect was compelled to choose your obviously-superior solution – right? Not so fast! The problem: most prospects don’t want to be sold.

This book on UnSelling is designed to shift the buyer-seller relationship from subservient (they say, “Jump,” we say, “How high?”) to collaborative and does so by having the seller resist the temptation to “sell” (or tell). UnSelling is focused on the more consultative approach of understanding the problem the client is intent on solving. The better we understand the client’s problem, the less we have to sell (if at all).

This eBook will outline an approach to control and win the most complex deals that includes:
• Qualifying new clients that requires no “selling” – period!
• Understanding how to create a collaborative relationship with the prospect so that your sales teams can understand the truth from the client – not what they want you to believe
• Contrasting the difference between traditional selling and this unique approach to UnSelling
• And understanding what to say and how to say it

Your sales people and leaders will never “sell” the same way again – and will win more as a result.

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