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| Product DescriptionMarketing 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below: High Engagement Style - Easy-to-read, interactive, writing style that engages students through active learning techniques. Personalized Marketing - A vivid and accurate description of businesses, marketing professionals, and entrepreneurs—through cases, exercises, and testimonials—that allows students to personalize marketing and identify possible career interests. Marketing Decision Making – The use of extended examples, cases, and videos involving people making marketing decisions. Integrated Technology - The use of powerful technical resources and learning solutions. Traditional and Contemporary Coverage - Comprehensive and integrated coverage of traditional and contemporary concepts. Rigorous Framework - A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements.
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| Features• ISBN13: 9781586483883
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
A MIND-NUMBING BUT NECESSARY READAs one who is seldom at a loss for words, I am finding it very difficult to absorb the contents of this book and write about the effect it has had on me. This cruel, naked, poignant, impossible story of the Lost Boys journey through hell sounds more like a Hollywood screenplay than the recollections of real little boys. Were it a Hollywood script, no studio would buy it because the story is too horrific and grotesque to be believable.
Unfortunately for the book's subjects it was all too true. Fortunately for us, they have chosen to share their memories with us so that we may begin to grasp the severity and horror of their journey. They've done the world a great service in doing so. I can only hope that the sharing in some ways helps their healing.
This book is all at once gripping, repulsive and mesmerizing. I often found the content beyond my comprehension. For little boys to be ripped from their families to wander aimlessly, ill and starving, dodging bullets, encountering wild beasts who would have gladly eaten them for dinner, and to be at the mercy of the desert sun--often without water-- is a fate one would not wish on an animal. I imagine few of us have spent even mere moments of our lives knowing the terror that was these boys reality for years.
I must admit I was unaware of the extent of the Sudanese holocaust, and for that I am ashamed. I know this book has raised awareness and for that I thank the author, Judy Bernstein, for recognizing the need to tell this story and for the hard work of getting it done.
To Benson, Alephonsion and Benjamin, I hope you are still able to love and trust in a world where it would be completely understandable if you were not. There are good people among us and I'm thankful your journey brought you to Judy and to San Diego. I hope you are finding some measure of happiness here.
I wish you long life and peace.
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| Top Marketing News |
| 2010-09-02 10:01 |
The Daily Beast - News that the administration is weighing tax cuts is welcome, but the president needs to take concrete action on the economy now—and stop blaming Bush—to win voters, says Douglas E. Schoen. |
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