Good Marketing Books
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| Features• ISBN13: 9780520254039
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
An academic yet engrossing exposéI plowed my way through this book across many late-nights at my favorite 24/7 coffee bar, easily ignoring all of the "local atmosphere."
If you can handle heavy academic reading, this book is practically a Woodward & Bernstein thriller -- an extremely engrossing exposé concerning the VERY ugly political underbelly of the American food industry, and how it chugs away to keep all of us as confused as possible about our food choices and what honestly constitutes sound nutritional guidance.
If you're boggled by choices that SHOULD be simple, such as trying to figure out whether it's healthier to eat butter or some chemical facsimile which includes ingredients you couldn't pronounce to save your grandmother's soul, the spotlight on politics in this book will salve your frazzled mind. The decades of political insanity and posturing surrounding something so seemingly simple as [what food pyramid version is permitted in schools] says so much about the ENTIRE industry. Don't feel badly if you're a bit confused about "good nutrition," because you are NOT alone. Scores of millions of Americans feel the EXACT same way ... and Big Food likes it that way!
Nestle's writing does indeed get rather heady in some sections; however, she's challenging decades of contradiction, confusion, obfuscation, and outright lies that Big Food has tried to sell to America, so it really is necessary for her to preemptively buttress herself against anticipated challenges from Big Food and their seemingly-endless supply of lawyers and lobbyists. Ignore the negative reviews.
If heady, heavily-cited reading is NOT your thing, feel free to check out the [similar reading] suggestions, because there will probably arrive some point (or several) at which you REALLY want to throw this book at the wall. Just an honest observation.
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Similar Products:What to Eat
Appetite for Profit: How the food industry undermines our health and how to fight back
Closing the Food Gap: Resetting the Table in the Land of Plenty
Safe Food: The Politics of Food Safety (California Studies in Food and Culture)
Stolen Harvest: The Hijacking of the Global Food Supply
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Release Date: 2010-02-09
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| Ramp up your career game: Here's the user's manualBuy it and then try it. This business book could show you how to ramp it up a notch. Sometimes, a notch is all you need to move ahead.
If this reviewer bought the book, and feels it was a worthwhile expenditure, then why the 4-star rating? Answer: Had to withhold a star because the book is not universally applicable to everybody's job scenario. It may be, or not, a source of advice in long-term personal relationships. (It would be tempting to try out the strategies, though.)
Nevertheless, the book has lots to recommend it in the cold, cruel world of economic survival because it presents a new way of looking at competition and achievement--and the potential for becoming your own game changer by becoming a "brand" unto yourself. Author Hogshead (yes, imagine that as a brand name) explains the relevance of the seven fascination triggers. The "aha!" realization you hit with any one of the seven triggers is where you start to get your money's worth.
Don't bother with this book if your objective is to keep your head down and continuing plowing through, hoping you won't get noticed. Unless, that is, you want to figure out how the competition is keeping your boss, your boss's boss, the public, your nemesis or the clients fascinated.
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Similar Products:Do More Great Work: Stop the Busywork. Start the Work That Matters.
Flip the Funnel: How to Use Existing Customers to Gain New Ones
Different: Escaping the Competitive Herd
International Cases in the Business of Sport
Differentiate or Die: Survival in Our Era of Killer Competition
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| Features• ISBN13: 9780596806606
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Useful Primer for ExecsZarrella's "Social Media Marketing" is a quick read, and useful for helping mid-level and c-suite execs understand the basics of social media use, set up, and maintenance. This may not be the best social media marketing book on the shelf today, but it's a great way to begin the conversation about corporate social media usage with your boss, or your boss' boss. Most execs understand the basics of marketing, and Zarrella's brief and simple explanations of various social media platforms tucked inside a marketing wrapper helps sugar-coat their social media education. While the chapter on social media measurements is a little too broad to be immediately useful, the "takeaway tips" at the end of each chapter provides readers great "elevator pitches" they can use when talking to higher-ups. My advice: if you're in charge of social media for your organization, buy a few copies and place around the executive suite for others to read. It's bound to help others recognize the opportunities (and challenges) in using social media for your organization's outreach.
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Similar Products:The Social Media Bible: Tactics, Tools, and Strategies for Business Success
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)
Social Media Marketing: An Hour a Day
Socialnomics: How Social Media Transforms the Way We Live and Do Business
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| Features• ISBN13: 9780689806988
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• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Speakin' about SpeakingThis gripped me from the opening scene and I kept reading it to the end. It uses an interesting narrative device, interspersing newspaper reports and school announcements with the conversations of the various characters.
The book is rather obviously directed at the young adult market. Draper is not content to tell a story like it is. The story is meant to teach a lesson. Her wish to send a message to young people shows through, most notably in her handling of dialog. Her young, hard-drinking party-going, African-American basketball players never utter an obscenity or racial epithet.
She spells dialect phonetically in a selective way. When Andy expresses a negative she spells it "naw" instead of "no". When Andy is speakin' to a psychologist his periphrastic verbs end in an apostrophe, but when the psychologist is speaking he gets a g at the end. This misspelling makes reading harder, not easier and the effect is patronizing.
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Similar Products:Darkness Before Dawn
Forged By Fire
November Blues
The Battle of Jericho
Just Another Hero
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Release Date: 2010-04-06
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| Features• ISBN13: 9780307460851
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Provocative Prod at some Limitations of Marketing ResearchThe author discussed some of the paradoxes and issues faced in business competition i.e. how intense competition can foster a momentum of sameness bred from simply amplifying competition along the same dimensions in the paradigm e.g. faster, cheaper, more of the same etc. She highlighted selective examples of commercial products and companies that broke away from the herd-like mentality e.g. VOSS ultra-premium water, Apple, IKEA, MINI Cooper and Harley Davidson have distinctively stood out from their categories in the marketplace by being different in some way. Outlines of strategies employed in instituting difference e.g. reversal, breakaway, hostility and difference are also discussed and the book ends with a provocative prod at the limitations of market research. Interesting and provocative in some parts.
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Similar Products:Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge
Fascinate: Your 7 Triggers to Persuasion and Captivation
Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality
The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion
The Brand Gap: Expanded Edition
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| Top Marketing News |
| 2010-09-03 04:01 |
free dental marketing guide, "The 7 Symptoms of Troubled Marketing & How to Treat Them", delivers a much needed boost to beleaguered family and cosmetic dentistry practices hard hit by the recession. |
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