Good Marketing Books
| Marketing |
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| List Price: $22.00
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Release Date: 2011-01-28
| Product DescriptionAbout the Book: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million--and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.
Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
According to Klaff, creating and presenting a great pitch isn't an art--it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process.
Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:
Setting the Frame
Telling the Story
Revealing the Intrigue
Offering the Prize
Nailing the Hookpoint
Getting a Decision
One truly great pitch can improve your career, make you a lot of money--and even change your life. Success is dependent on the method you use, not how hard you try. "Better method, more money," Klaff says. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else's. And now it's yours.
Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience--and you'll have more funding and support than you ever thought possible.
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Similar Products:The Challenger Sale: Taking Control of the Customer Conversation
Pop!: Create the Perfect Pitch, Title, and Tagline for Anything
Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation
The Accidental Creative: How to Be Brilliant at a Moment's Notice
Uncertainty: Turning Fear and Doubt into Fuel for Brilliance
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| Product DescriptionBlogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base. - Learn the art of storytelling and the science of journalism
- Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
- Leverage social media and social tools to get your content and ideas distributed as widely as possible
- Written by the Chief Content Officers of marketingprofs.com
Boost your online presence and engage with customers and prospects like never before with Content Rules.
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Similar Products:Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)
The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)
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Release Date: 2012-01-06
| Product DescriptionEmail marketing is one of the most effective marketing alternatives for a small businesses because it costs very little, and with the tips and strategies that I am going to show you the potential return on investment and time saved will be enormous.
Email marketing sounds simple, and on the surface it is. However, there are many techniques that are overlooked or unknown to most business owners that can significantly boost response rates across the board.
My name is Brian Maroevich, and I am an internet marketer and small business owner. My wife runs our brick and mortar operations (2 salon and spa’s), and I undertake most of the marketing for it. My main focus is running my internet marketing business. I’ve been marketing successfully on the internet for almost 15 years. Yikes! Has it been that long?
Most marketing courses and material out there are written by big institutions or individuals who have never spent a dime of their own money on small business marketing, or they have never owned their own business.
With that said, what you are going to get from me are actual techniques that we use on a daily, weekly, and monthly basis in our small business. But wait, before you start thinking to yourself, “I don’t have a salon or spa so this won’t work for me”, hold on! It will work for you because you can model the examples for any business. And if you have any questions on anything in this guide you can go to my blog and post a comment or question and I’ll answer it!
I am confident you will find several email marketing techniques that you can use in your small business that will improve your results.
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Similar Products:22 TOP GOOGLE TOOLS FOR INTERNET MARKETERS: How to Make the Most of Google's Free Tools to Grow Your Business and Increase Your Profits (Marketing Matters)
30 Ways to Boost Traffic to Your Website TODAY (Marketing Matters)
Lead Generation 101
Getting More Done: 10 Steps for Outperforming Busy People
How to Get Web Traffic - Website Traffic Explosion to Increase Visitors
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Release Date: 2012-01-23
| Product Description**WARNING: This Internet Marketing Toolkit is for SERIOUS small business owners only, who want top insider secrets to success at online marketing and are willing to take action to grow their profits online.***
Top Internet marketers Joan Mullally and Evelyn Trimborn are often asked how they manage to do it all: run successful websites and online businesses, coach, consult, write high-quality books, and still have time to volunteer for charities, plus occasionally eat and sleep.
In this eye-opening special report, they give you 22 of the top Google tools they use to work smarter, not harder, in order to get it all done as Internet marketers.
These are not just powerful tools that make them money, and help them keep their fingers on the pulse of some of the top trends in marketing and technology today. These tools are also all almost all FREE, and can be really fun to use.
You will discover:
+how to get the latest news on your niche delivered right to your Inbox
+learn what everyone online is saying about your business
+find the top keywords in your niche
+get links back to your site to improve your Search Engine Optimization and page rank
+make more money from your site through setting up additional streams of revenue
and much more.
Using one or two of these tools can certainly help boost your business. Using all 22 can transform your business to a profit powerhouse if you start taking action TODAY.
If you are looking to do more in your business, but just feel stuck, or have no idea where to begin, then start using the top tools revealed in this guide to take your business to the next level of profit, strategy and success with your online marketing.
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TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: GOOGLE GMAIL
CHAPTER 2: iGOOGLE
CHAPTER 3: GOOGLE ADSENSE
CHAPTER 4: GOOGLE ADWORDS
CHAPTER 5: GOOGLE ALERTS
CHAPTER 6: GOOGLE ANALYTICS
CHAPTER 7: GOOGLE BLOGGER
CHAPTER 8: GOOGLE BOOKS
CHAPTER 9: GOOGLE DOCS
CHAPTER 10: GOOGLE IMAGES
CHAPTER 11: GOOGLE KEYWORD TOOL
CHAPTER 12: GOOGLE MAPS
CHAPTER 13: GOOGLE NEWS
CHAPTER 14: GOOGLE OPTIMIZER
CHAPTER 15: GOOGLE PICASA
CHAPTER 16: GOOGLE PLACES
CHAPTER 17: GOOGLE+
CHAPTER 18: GOOGLE READER
CHAPTER 19: GOOGLE SEARCH KEYWORD TOOL
CHAPTER 20: WEBMASTER TOOLS
CHAPTER 21: GOOGLE WONDER WHEEL
CHAPTER 22: YOUTUBE
CHAPTER 23: BONUS TOOL: GOOGLE WALLET
CONCLUSION
FURTHER READING
ABOUT THE AUTHORS
ACTION STEPS
FREE BOOK AND NEWSLETTER
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WORD COUNT=17,196 WORDS
INTENDED AUDIENCE:
New Website Owners
New Internet Marketers
Online Business Owners crunched for time
Online Bloggers and Writers
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ABOUT THE AUTHORS
Joan Mullally and Evelyn Trimborn are the co-founders of the Marketing Matters series for Eternal Spiral Books and the authors of more than four dozen Internet marketing and small business titles. They have worked online in marketing, traditional, and digital publishing for nearly 20 years. You can read more of their marketing content at their consultancy firm Accent Marketing Group Inc. and the blog at http;//accentmarketinggroupinc.com
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Similar Products:Getting More Done: 10 Steps for Outperforming Busy People
30 Ways to Boost Traffic to Your Website TODAY (Marketing Matters)
Proven Small Business Email Marketing Strategies!
Seo Predators:How To Take Your Blog To The Top Of Google Page
Hypnosis for Beginners: The Most Frequently Asked Questions Answered
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| Product DescriptionUnderstanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts –full-time faculty members, adjunct instructors, and of course students– to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.
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Similar Products:Understanding Business 8th Edition
The Art of Public Speaking, 9th Edition
Oceanography: An Invitation to Marine Science
Understanding Human Communication
A First Look at Communication Theory
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Release Date: 2008-10-16
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| Product DescriptionA tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It?s our nature.
Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they?re enabling countless new tribes to be born?groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.
And so the key question: Who is going to lead us?
The Web can do amazing things, but it can?t provide leadership. That still has to come from individuals? people just like you who have passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.
If you think leadership is for other people, think again?leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.
If you ignore this opportunity, you risk turning into a ?sheepwalker??someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don?t do very well these days.
Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers. . . . It?s not easy, but it?s easier than you think.
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Similar Products:Linchpin: Are You Indispensable?
Poke the Box
Let My People Go Surfing: The Education of a Reluctant Businessman
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter
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| Top Marketing News |
| 2012-02-02 19:01 |
Reuters - Facebook on Wednesday filed to raise $5 billion in an initial public offering. Here are a few highlights of its meteoric rise, several of which were chronicled in David Fincher's seminal Oscar-winning 2010 movie, "The Social Network": |
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