Good Marketing Books
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Release Date: 2007-01-02
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Great book on packaging and communicating ideas effectivelyWhy isn't your idea easily grasped and spreading like wild fire? Why isn't everyone "on board" and working vigorously to implement it? You've written the proposal, sent the emails, and even given the PowerPoint presentation - so what's wrong? Why haven't minds or behavior changed?
In Made to Stick, Chip and Dan Heath explore and analyze dozens of great campaigns where ideas did spread rapidly and were effective in driving change. From military strategies to the work of Mother Theresa, from the presidential campaign of Bill Clinton to the "Jared" marketing campaign of Subway sandwiches, the Heath brothers deduce six principles for shaping and communicating ideas so that they are "sticky" - so that they spread easily and change minds and behavior.
The six principles are conveyed using clear and interesting examples, such as those listed above. To bring home the major points, the book also contains several "clinics" - review exercises of scenarios that require improvement, complete with their suggested answers.
Everyone should read this book. Not only will it likely improve your writing and communication style, it's helpful in thinking strategically about that next marketing campaign, proposal, or organizational change. No matter what your idea is, the lessons from this book will greatly help to shape and package it for maximum impact.
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Similar Products:The McGraw-Hill 36-Hour Course in Business Writing and Communication, Second Edition (McGraw-Hill 36-Hour Courses)
Switch: How to Change Things When Change Is Hard
iCon Steve Jobs: The Greatest Second Act in the History of Business
Presentation Zen: Simple Ideas on Presentation Design and Delivery
How to Wow: Proven Strategies for Selling Your [Brilliant] Self in Any Situation
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Godin's Great Guide to Successful ShippingWouldn't it be nice if someone who is really great at project management and shipping (AKA: getting it out the door) would take you by the hand and set you up for success with your new project?
Wish granted: SHIPIT, by Seth Godin, who at 12 books and 3700+ blog posts and, oh yeah, a couple of businesses, knows a thing or two about shipping.
If you pick up a pen (not a pencil) and answer the questions in this workbook--honestly, of course--you will be well on your way to either (A) a successful project, or (B) the realization that the project is doomed and shouldn't be started (which is a very good thing to know in advance).
The workbook is a series of questions that are an amalgam from Godin's other books--primarily Linchpin and Tribes, but also one he didn't write (but recommended in Free Prize Inside), the Software Project Survival Guide, by Steve McConnell.
Godin's questions will ask you to:
- Describe the project
- Assign accountabilities
- Document your fears (twice!)
- Find edges
- Identify customers
- List people to include (and exclude)
- Describe perfect
- Quantify `good enough'
- Imagine failure
- Make it more / make it less
- Thrash early
- Ship
This recommendation of SHIPIT is not based simply on a look-see through the workbook--I've already used it.
On the way back from Seth's Minneapolis Linchpin session I pulled off the road and into a McDonald's to take a conference call. The location was great until lunchtime when I was suddenly surrounded by lots of small children, one of whom was SCREAMING.
I couldn't think. It was at this point that the call leader said, "Jule, what do you think is important for us to cover in our project kick-off meeting next week?" I reached down to my briefcase, pulled out SHIPIT, opened the workbook, and started to talk.
Seth Godin has provided the questions. All you need to do is answer them. If you are serious about shipping, whatever it is you want to ship, get this workbook. Use it. SHIPIT!
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Similar Products:Linchpin: Are You Indispensable?
Tribes: We Need You to Lead Us
Zilch: The Power of Zero in Business
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
Visual Meetings: How Graphics, Sticky Notes and Idea Mapping Can Transform Group Productivity
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