Good Marketing Books
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Release Date: 2012-02-28
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| Product DescriptionA young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.
They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
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Similar Products:Thinking, Fast and Slow
What Makes Your Brain Happy and Why You Should Do the Opposite
Imagine: How Creativity Works
Subliminal: How Your Unconscious Mind Rules Your Behavior
Understanding Other People: The Five Secrets to Human Behavior
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| Product DescriptionA definitive guide to growing your small business through "Engagement Marketing"As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile technology—it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade. You'll learn how to attract new prospects—as well as how to increase repeat sales—using your existing customers and social networks. - Learn how to create customer experiences that increase positive customer reviews and endorsements
- Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility—and endorsements—for your business
- Understand why engagement is so important—and how you can use it to turn passionate fans in your social networks into tomorrow's new business
- Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses
Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals.
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Similar Products:The Constant Contact Guide to Email Marketing
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
Officemate Push Pins, Clear, 200 Count (35711)
The Advantage: Why Organizational Health Trumps Everything Else In Business
NETGEAR GS108 ProSafe 8-Port Gigabit Ethernet Desktop Switch
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Release Date: 2004-11-09
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| Amazon.com ReviewThe 7 Habits of Highly Effective People: Powerful Lessons in Personal Change was a groundbreaker when it was first published in 1990, and it continues to be a business bestseller with more than 10 million copies sold. Stephen Covey, an internationally respected leadership authority, realizes that true success encompasses a balance of personal and professional effectiveness, so this book is a manual for performing better in both arenas. His anecdotes are as frequently from family situations as from business challenges. Before you can adopt the seven habits, you'll need to accomplish what Covey calls a "paradigm shift"--a change in perception and interpretation of how the world works. Covey takes you through this change, which affects how you perceive and act regarding productivity, time management, positive thinking, developing your "proactive muscles" (acting with initiative rather than reacting), and much more. This isn't a quick-tips-start-tomorrow kind of book. The concepts are sometimes intricate, and you'll want to study this book, not skim it. When you finish, you'll probably have Post-it notes or hand-written annotations in every chapter, and you'll feel like you've taken a powerful seminar by Covey. --Joan Price
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Similar Products:Good to Great: Why Some Companies Make the Leap... and Others Don't
The 7 Habits of Highly Effective People Personal Workbook
The 8th Habit: From Effectiveness to Greatness
First Things First
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| Features• good to great book, business and investing
Amazon.com ReviewFive years ago, Jim Collins asked the question, "Can a good company become a great company and if so, how?" In Good to Great Collins, the author of Built to Last, concludes that it is possible, but finds there are no silver bullets. Collins and his team of researchers began their quest by sorting through a list of 1,435 companies, looking for those that made substantial improvements in their performance over time. They finally settled on 11--including Fannie Mae, Gillette, Walgreens, and Wells Fargo--and discovered common traits that challenged many of the conventional notions of corporate success. Making the transition from good to great doesn't require a high-profile CEO, the latest technology, innovative change management, or even a fine-tuned business strategy. At the heart of those rare and truly great companies was a corporate culture that rigorously found and promoted disciplined people to think and act in a disciplined manner. Peppered with dozens of stories and examples from the great and not so great, the book offers a well-reasoned road map to excellence that any organization would do well to consider. Like Built to Last, Good to Great is one of those books that managers and CEOs will be reading and rereading for years to come. --Harry C. Edwards
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Similar Products:Good to Great and the Social Sectors: A Monograph to Accompany Good to Great
Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All
The Five Dysfunctions of a Team: A Leadership Fable (J-B Lencioni Series)
Built to Last: Successful Habits of Visionary Companies
How The Mighty Fall: And Why Some Companies Never Give In
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Release Date: 2012-02-19
| Product DescriptionThe world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.
That’s why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?
Take a look around you and you’ll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the “end of the world” thinking mentioned above.
This book, and the two volumes that will come after it, are written to help you understand how to live the life you always wanted, by building a business that can help you get there. A business that doesn’t control you. A business that doesn’t force you to work 80-hour weeks, or work on something you absolutely dislike.
There is absolutely no reason you shouldn’t have the life you always wanted. Life is too short to live that way. The stories and examples from the lifestyle entrepreneurs in this book will open your mind to this very true reality and hopefully get you to finally understand these facts.
So let’s get down to business. It’s time to change the way you think and show you how possible all of this can be. Thank you for reading.
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Similar Products:Getting More Done: 10 Steps for Outperforming Busy People
How to Stop Aging (Volume 3): Unlocking the Mysteries of Feeling Young - How to Improve Your Physical, Mental & Sexual Energy with Age? (Anti-aging)
How To Cut Body Fat Through a Nutritious Diet
Poverty Sucks! How to Become a Self-Made Millionaire
Your Asthma : Treat Food Allergy Now - "Powerful" Secrets For How To Get Treat Food Allergy Fast, And Prevent It From Happening Again (Your Asthma Series)
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| Features• Autographed by Malcolm Gladwell
Amazon.com Review"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject. For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan
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Similar Products:Outliers: The Story of Success
Blink: The Power of Thinking Without Thinking
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (P.S.)
What the Dog Saw: And Other Adventures
Outliers: The Story of Success
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