List Price: $2.99
www.amazon.com's Price: $2.99
Condition: New
Release Date: 2010-02-01
Average Customer Rating: 4.5
| Great report on a superb business model.If the business world would pay attention to this short book, their success would be addured. A good read with a timely message. Thanks
The shoe fitsThis was an interesting and fast read. As an avid "e-shopper," I am all too aware that Internet-based retailers are all clamoring for our attention, but, New Word City spotlights one that deserves it. Along with sharing a brief history, they show how Zappos used intelligence, ingenuity, and superior customer service to build a huge and loyal customer base. Plus they show how you can take Zappos' strategic tools and apply them to your own organization.
More Free Kindle Books!!I discovered some FREE Kindle books and this one was to my liking. I think a kindle version of books should be available if we purchase the hard copy.. just a thought. i know this isn't the right place.
Product DescriptionHow did Zappos grow 20 percent in the midst of the worst recession in decades? It used super service to build a huge and loyal customer base. It brought in some fresh air-and fresh ideas. And it got social. Here's how you can follow in Zappos' footsteps. Whenever he meets someone, Tony Hsieh asks whether the person has ever shopped at Zappos.com, the online shoe store he heads. One day, Hsieh's question triggered a harangue. The man's wife had spent $60,000 in one year on Zappos. "I should pay you to remove [her] name from your database," he said. Hsieh was inspired. Soon afterward, he announced that his shoe store would offer a "Cease and Desist" service. For the modest sum of $50,000, Zappos would agree to permanently disable the account of a wife, husband, or significant other. No one has accepted that tongue-in-cheek offer. But the whole caper was of a piece with a company that has put having fun at the heart of its public image and corporate culture. That, along with a smart, ever-evolving business plan anchored in superlative customer service, has made Zappos one of the rarest of business phenomena-an enterprise that thrives by breaking nearly every rule of retailing, online and off. New Word City, publishers of digital originals, contributes 10 percent of its profits to literary causes.
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