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You Are a Brand!: How Smart People Brand Themselves for Business Success

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Release Date: 2010-05-13
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Product Description

Today's hottest business concept meets the realities of the modern workplace. You Are a Brand! delivers 10 key personal brand strategies that aren't taught in business school-or anywhere else. Like a personal branding coach right by your side, Catherine Kaputa reveals the inside secrets of Madison Avenue product branding and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals. You Are a Brand! highlights the self branding odysseys of savvy professionals who have repositioned their experience and talents in pursuit of the corner office and budding entrepreneurs launching their own business ventures-all from the personal brand strategist and executive coach who helped them achieve their success.
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Top Marketing News

jenne names susan elder as director of marketing

2012-02-06 13:01

avon, oh-- - jenne inc., a leading value-added distributor of ip telephony, audio and video conferencing, data networking and security products, announced that it has named susan elder as its director ...

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