List Price: $7.99
www.amazon.com's Price: $7.99
Condition: New
Availability: Usually ships in 24 hours
Lowest New Price: $4.26
Lowest Used Price: $7.79
| Features• ISBN13: 9781607962366
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Product DescriptionClaude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, the fundamental principles of Scientific Advertising are universal and timeless.
Read more...
Similar Products:My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
Tested Advertising Methods (Prentice Hall Business Classics)
Ogilvy on Advertising
How to Write a Good Advertisement
The Robert Collier Letter Book
|
