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Strategy Maps: Converting Intangible Assets into Tangible Outcomes
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Strategy Maps: Converting Intangible Assets into Tangible Outcomes

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Product Description

"Strategy Maps" takes readers to the next level of precision in strategy implementation. "Strategy Maps" introduces a new tool that has evolved from Robert Kaplan and David Norton's ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organization will better understand it and therefore be better able to execute it effectively. It offers a visual cause-and-effect explanation of what's working and what doesn't in a way that everyone in the company can understand. It helps get the entire organization involved in strategy.
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Top Marketing News

Groupon disclosure, growth concerns hit stock (Reuters)

2012-02-08 22:03
Reuters - Groupon Inc shares slumped Wednesday as the daily deal company's first quarterly results since it went public stoked concern about limited disclosure and slowing growth.

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