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| Product DescriptionThis book contains all the tactics you need to get appointments with impossible-to-reach top decision makers. These are the Very Important Top Officers (VITO's), the people with the ultimate veto power who hold the key to the length of your sales cycle, the duration of the business relationship, and the size of your sale (and your commission!).Selling to VITO shows how to:
-- Get into new accounts at the top
-- Keep out of time-consuming log-jams -- and into VITO's office.
-- Promote loyalty at the top with existing customers and capture add-on business Selling to VITO offers innovative new ideas and street-smart tactics for reaching the very top person in any organization. It's based on the seminars that have helped thousands of sales performers from top corporations like Canon, 3M, Hewlett-Packard, and MCI bust quotas and increase commissions.
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