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Intrapreneuring in Action: A Handbook for Business Innovation
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Intrapreneuring in Action: A Handbook for Business Innovation

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Based on the authors' experience helping companies launch over 400 new products and businesses, Intrapreneuring in Practice gives managers at all levels examples and instructions on how to identify people within their organizations who behave like entrepreneurs. It also explains how to avoid classic mistakes while creating a climate that encourages intrapreneurship and directs intrapreneurial energy toward company goals.

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Top Marketing News

marketing industry appoints new board

2012-02-05 19:01
manila, philippines - the internet and mobile marketing association of the philippines (immap), now on its sixth year representing the digital marketing industry, appoints its executive officers and board directors for 2012 led by manny fernando.

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