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Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (Total Quality Management)
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Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (Total Quality Management)

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Product Description

Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.
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Top Marketing News

Eyes on dissident states as mortgage deal nears (Reuters)

2012-02-07 22:01
Reuters - A broad settlement with major banks over mortgage servicing abuses that would bring relief to distressed U.S. homeowners could be announced as early Thursday, two people familiar with the matter said.

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