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Release Date: 2009-08-04
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| Product DescriptionBusiness owners know they should stay in touch with prospects and customers. But how? Who has the time? The 60-Second Referral introduces a simple system to easily create a network of referral sources who like, trust. . . and remember you. Stay in touch with more people, more often, to greatly expand the group who will spontaneously refer others to you. Small business owners and professionals have an advantage most large businesses don’t have. They can connect on a human level. The book’s author, Anita Williams – a marketing consultant specializing in customer acquisition and retention – shows how to apply human-scaled communications based on normal, everyday social interactions. The book defines the five circles of relationships business owners have and how to cultivate all of them with a small investment of time. Each of the nine ways to build warm connections with people is explained and examples are provided. The book concludes with several easy-to-implement sample plans.
Amazon.com ReviewCrisp, insightful and on-the-mark. The 60-Second Referral is a book for any small business, entrepreneur, manager or sales rep. In fact, anyone touching the customer no matter your organization's size or mission should read this book. It's that good!
David Rippe
President, Celestia International
Award-winning author of The Flip
The 60-Second Referral is chock full of great ways to get referrals without taking up much time. It's a no-brainer solution for small business owners who know they should keep in touch, but don't. I know from personal experience the idea on page 93 works like a charm! I highly recommend this book.
Marlon Sanders
President, Higher Response Marketing, Inc.
Author, The Amazing Formula
Finally, a simple system to stay in touch with the important people in our lives, whether business contacts or personal friends and family. Anita Williams has done an amazing job of showing how to put heart into communications and make every touch count. The 60-Second Referral is the "autopilot solution" to generate good will and referrals.
Dian Thomas
Professional speaker and TV personality
Author of How to Get a Million Dollars' Worth of Free Publicity
In my 20+ years of helping people use software to manage their relationships, I have seen a minute percentage of small business owners combine the technology with the "soul" necessary to cultivate and grow business relationships. The 60-Second Referral is the simple, goof-proof plan that allows any professional to generate real relationships that are the most reliable source of spontaneous referrals.
Lon Orenstein
President, Pinpoint Tools, Inc.
Author, Outlook 2007 Business Contact Manager for Dummies
While reading The 60-Second Referral, I instantly became aware of the many opportunities to develop a STEADY flow of referrals. As a career entrepreneur who has started a number of companies, I can state unequivocally, you can never determine (up front) just WHO will generate profitable referrals for your business. That's why the simple system in this book is essential for any small business owner.
T. Patric Boggs
Entrepreneur/Investor
We all know that referrals are incredibly valuable and we should be doing more to get them. But often we don't follow through because we're so rushed and busy. The 60-Second Referral takes away all your excuses for not following through by giving you a systematic plan to follow, and most importantly, covering WHAT you should say and WHEN in order to cultivate rich relationships that will deliver to you tons of business for years to come. . .
Kelvin Parker
Direct Response Copywriter and Marketing Strategist
Parker Marketing International, Inc.
Read more...
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