List Price: $180.95
www.amazon.com's Price: $131.99
You Save: $48.96 (27%)
Condition: New
Availability: Usually ships in 24 hours
Lowest New Price: $90.00
Lowest Used Price: $81.95
| Product DescriptionFoundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in sustainable marketing, marketing entrepreneurship, and marketing in transitional times while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Fourth Edition includes new advertisements, photos, and screen shots throughout the text; activities contributing to a larger semester goal to create a marketing plan; boxed features highlighting text themes; and Opening Vignettes that feature engaging companies intended to spark student interest.
Read more...
Similar Products:Law for Business
Understanding Management (Available Titles Coursemate)
Fundamentals of Financial Accounting with Annual Report
Organizational Behavior: [essentials] (Essentials of)
Practical Business Math Procedures with Business Math Handbook, Student DVD, WSJ insert + Connect Plus
|
