Good Marketing Books
| Marketing |
Larger
| Focus Groups: A Practical Guide for Applied Research
Buy from www.amazon.com
| List Price: $66.95
www.amazon.com's Price: $47.16
You Save: $19.79 (30%)
Condition: New
Availability: Usually ships in 24 hours
Lowest New Price: $43.16
Lowest Used Price: $37.49
| Product DescriptionThe Fourth Edition of the bestselling Focus Groups: A Practical Guide for Applied Research offers an easy-to-ready overview of sound focus group practices. Authors Richard A. Krueger & Mary Anne Casey describe how one can set up and conduct quality and effective focus group interviews. The process depicted is unbiased, non-judgmental and is respectful of all views. It is a deliberate and systematic way of listening that is helpful to public and private organizations as they listen to stakeholders, customers, and employees. This book cuts through the theory and gives hand-on advice to those who are seeking to actually conduct a focus group. It is most helpful for conducting focus groups for research or evaluation with public, non-profit, educational, health, human service, and religious organizations.
Read more...
Similar Products:Focus Groups as Qualitative Research, Second Edition (Qualitative Research Methods Series 16)
How to Conduct Surveys: A Step-by-Step Guide
Case Study Research: Design and Methods (Applied Social Research Methods)
Evaluation: A Systematic Approach
Primer of Public Relations Research, Second Edition
|
|
| Top Marketing News |
| 2012-02-07 13:01 |
Reuters - Delaware stands to leave up to $40 million in homeowner relief on the table, if it does not join a multi-state mortgage settlement, according to a letter from the state's banking commissioner seen by Reuters on Tuesday. |
|
[news/lw_all.xml] |
powered by myBB pay for performance benchmark industry# |