Good Marketing Books

Marketing

How to Conduct Surveys: A Step-by-Step Guide

List Price: ~~$47.95~~
www.amazon.com's Price: $38.44
You Save: $9.51 (20%)
Condition: New
Availability: Usually ships in 24 hours
Lowest New Price: $34.45
Lowest Used Price: $27.75

Product Description

Popular for helping readers to organize and evaluate the credibility of surveys, the third edition of How to Conduct Surveys: A Step-by-Step Guide also pays particular attention to four issues in survey research which have become prominent since the publication of the second edition. This version of the text covers how to organize data for analysis, teaching readers to, for example, create a code book. The work also teaches audiences how to create reports and present them using computers. Moreover, this edition includes in depth coverage of human subjects protections-which is an issue about which today's surveyors must know. Finally, the text prepares researchers and students to employ the Internet and e-mail in their work.
Read more...

Similar Products:

Designing and Conducting Survey Research: A Comprehensive Guide (Jossey Bass Public Administration Series)
Survey Research Methods (Applied Social Research Methods)
Discovering Statistics Using SPSS (Introducing Statistical Method)
Evaluation Methodology Basics: The Nuts and Bolts of Sound Evaluation
Focus Groups: A Practical Guide for Applied Research

Top Marketing News

Yahoo chairman exits, review drags on (Reuters)

2012-02-07 22:01

<p><a href="http://us.rd.yahoo.com/dailynews/rss/business/*http://news.yahoo.com/s/nm/20120208/bs_nm/us_yahoo"><img src="http://d.yimg.com/a/p/ap/20120126/capt.e322cb15c94c4264bfead3137f089692-e322cb15c94c4264bfead3137f089692-0.jpg?x=130&y=73&q=85&sig=_JudREBJflP3bVL15bcLXA--" align="left" height="73" width="130" alt="In this image released by Yahoo!, documentary filmmaker Morgan Sp...

[news/lw_all.xml]