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Product Description
The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges.
microsoft is cutting about 200 jobs as part of a marketing department restructuring, according to the seattle times. the company has confirmed that they are eliminating a small number of jobs in marketing, but did not specify how many. most of the cuts will be in the seattle area, the times story says, adding that ...
