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Release Date: 2007-01-02
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| Features• ISBN13: 9781400064281
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STUCK STRUCK?Well... what can I say about this amazing work by the brothers Heath? Their ideas will certainly stick with me. I have begun incorporating some of the time tested principles of this book into every form of communication I use (preaching, teaching, writing, blogging, parenting... everything).
Basically, this book sets out to teach you how to make your point stick... sort of fitting considering the title eh?
The authors cover 6 essential characteristics of ideas that last and impact those they come in contact with:
1. The core message should be simple.
2. Presentation should be unexpected.
3. The imagery should be concrete.
4. There must be credibility to the idea.
5. People are emotional and ideas that stick should not forget the emotional element of "human-ness"
6. Stories can carry ideas farther than facts and figures can.
The authors have also included extremely helpful exercises reinforcing these areas on vulnerability. If you decide to check this book out, I highly recommend working through the exercises. One warning though: This book will most likely make you think, but more than that, it will probably make you act on what you think. The last thing you want is to share tons of data with someone or a group of someones and find that NOTHING LASTED... nothing stuck!
Bottom-line: I only recommend this book if you want what you say to be remembered and acted on.
Textbook Right awayI received it right away. Ordered on Sunday and got it Today (Wed.). Thank You!
Great book on packaging and communicating ideas effectivelyWhy isn't your idea easily grasped and spreading like wild fire? Why isn't everyone "on board" and working vigorously to implement it? You've written the proposal, sent the emails, and even given the PowerPoint presentation - so what's wrong? Why haven't minds or behavior changed?
In Made to Stick, Chip and Dan Heath explore and analyze dozens of great campaigns where ideas did spread rapidly and were effective in driving change. From military strategies to the work of Mother Theresa, from the presidential campaign of Bill Clinton to the "Jared" marketing campaign of Subway sandwiches, the Heath brothers deduce six principles for shaping and communicating ideas so that they are "sticky" - so that they spread easily and change minds and behavior.
The six principles are conveyed using clear and interesting examples, such as those listed above. To bring home the major points, the book also contains several "clinics" - review exercises of scenarios that require improvement, complete with their suggested answers.
Everyone should read this book. Not only will it likely improve your writing and communication style, it's helpful in thinking strategically about that next marketing campaign, proposal, or organizational change. No matter what your idea is, the lessons from this book will greatly help to shape and package it for maximum impact.
A MUST Read.If you are a professional, you need this book.
Regardless of what field you might be in, the points and concepts held within these pages are of paramount importance for anyone wishing to succeed in communicating effectively to their audience. Its relevance comes from retraining your brain to pick up on information in a different manner, enabling you to listen and uncover the actual point, and then communicate it in a self-evident manner. This skill is of utmost importance in the business world.
Remember this!Ideas are useless if people can't remember them. And there's simply no better book for unlocking the precious gift of how to do this than Chip & Dan's. Easy to read and highly memorable this is one of the best text books I've ever read. It gently takes the reader through the theory and easily identifiable action points of a perfect idea. And would you believe it, they even use the acronym SUCCES [sic] - a memorable and neat idea for a start! All you need to do is remember to buy it, it'll change your life for the better. Why am I writing this review? I have to confess I found it incredibly useful when writing my latest book: The art of being chosen - and it would have been wrong not to have owned up to this fact.
Product DescriptionMark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”
In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
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