NEW (3RD) EDITION AVAILABLE SEPTEMBER 2011. The Marketing Plan Handbook presents a streamlined approach to writing succinct and logical marketing plans. While offering a comprehensive, step-by-step approach to crafting effective marketing plans, this book provides the relevant information in a concise and straight-to-the-point manner. It outlines the basic principles of writing a marketing plan and presents an overarching framework encompassing the plan's essential components. Read more...
Reuters - Leitao is part of a cadre of amateur forecasters, bloggers and hobbyists who sift through reams of data every quarter to guess at Apple's quarterly results - often putting professional analysts to shame by coming up with more accurate predictions.
