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My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)

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Product Description

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.
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Top Marketing News

Convicted NY fraudster sentenced in hit plot (AP)

2012-02-06 13:01

AP - A convicted New York mortgage fraudster who then tried to get a key witness killed in revenge has gotten another eight to 16 years in prison.

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