Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas

List Price: ~~$14.95~~
www.amazon.com's Price: $10.11
You Save: $4.84 (32%)
Condition: New
Availability: Usually ships in 24 hours
Lowest New Price: $7.94
Lowest Used Price: $5.89

Product Description

"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find:

5,000+ sales phrases for consumer and business-to-business products and services
a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage
a special section on the seven steps to writing winning slogans
Expert advice on how to target your message to specific audiences

Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."
Read more...

Similar Products:

Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas
CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
More Words That Sell
The Ultimate Sales Letter: Attract New Customers. Boost your Sales.

Top Marketing News

Merger fails, but D.Boerse CEO says allies a must (Reuters)

2012-02-07 13:01

Reuters - D.Boerse CEO eyes new allies as NYSE deal crumbles Deutsche Boerse (DB1Gn.DE) does not believe it can survive in the long term without a new partner despite the collapse of its proposed $7.4 billion merger with NYSE Euronext , its chief executive told a German newspaper.

[news/lw_all.xml]