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Be Our Guest: Perfecting the Art of Customer Service
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Be Our Guest: Perfecting the Art of Customer Service

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Release Date: 2003-06-02
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Product Description

Whether they are called clients, customers, constituents, or, in Disney-speak, guests, all organizations must best serve the people who purchase their products and services or risk losing them. Now, for the first time, one critical element of the methods behind the magic that is the Walt Disney World Resort-quality service-is revealed in Be Our Guest. Even before Tom Peters and Bob Waterman profiled Walt Disney World Resort in their groundbreaking book In Search of Excellence, the most popular resort destination in the world enjoyed a reputation as a company that sets the benchmark for best business practices. Be Our Guest outlines proven Disney principles and processes for helping your organization focus its vision and align its people and infrastructure into a cohesive strategy that delivers on the promise of exceptional customer service.


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Similar Products:

Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization
Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney
The Disney Way, Revised Edition: Harnessing the Management Secrets of Disney in Your Company
The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
The Nordstrom Way to Customer Service Excellence: A Handbook For Implementing Great Service in Your Organization

Top Marketing News

Chevron rig burns off Nigeria as damage hits shore (AP)

2012-02-06 07:01
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