List Price: $120.95
www.amazon.com's Price: $120.95
Lowest New Price: $77.00
Lowest Used Price: $19.24
| Product DescriptionThis book is organized around the 14 "Service Principles" with a chapter dedicated to each. The most recent research is integrated throughout to support each principle and each chapter provides "Exemplars of Excellent Service". A "Moment of Truth" feature interspersed throughout the book provides an open-ended guest service vinette and allows the reader to provide an appropriate response or analysis of the situation that reflects an understanding of the principle being covered. A "Lessons Learned" section at the end of each chapter provides both practitioners and students with a review of the material quickly, in a useful, applied way.
Read more...
Similar Products:Meetings, Expositions, Events & Conventions: An Introduction to the Industry (3rd Edition)
Marketing for Hospitality & Tourism (5th Edition)
Foundations of Lodging Management (2nd Edition)
The Restaurant: From Concept to Operation
Hospitality Financial Accounting
|
