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Writing a Convincing Business Plan (Barron's Business Library)

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Product Description

A sound and convincing business plan is an entrepreneur's important first step in starting up a profitable business. It's also a prerequisite for getting financing and attracting investors. A sound business plan describes the business operations and goals, analyzes and forecasts markets and sales, sets up operating and marketing plans and schedules, and estimates operating expenses. This book shows how to organize and write a logical, business-savvy, and professionally polished business plan that can be presented to potential investors and financial institutions.
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Top Marketing News

Diamond removes CEO, CFO after walnut payment probe (Reuters)

2012-02-08 22:03

Reuters - Diamond Foods Inc removed top management after a probe by its audit committee found that the company improperly accounted for payments to walnut growers, sending its shares down 40 percent in after-hours trading.

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