List Price: $35.00
www.amazon.com's Price: $27.70
You Save: $7.3 (21%)
Condition: New
Availability: Usually ships in 24 hours
Release Date: 2003-08-05
Lowest New Price: $21.92
Lowest Used Price: $19.37
| Product DescriptionNow in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.
Read more...
Similar Products:The Tipping Point: How Little Things Can Make a Big Difference
Society and Technological Change
Media Advocacy and Public Health: Power for Prevention
Organizing for Social Change: A Dialectic Journey of Theory and Praxis
The Innovative University: Changing the DNA of Higher Education from the Inside Out (Jossey-Bass Higher and Adult Education)
|
