Good Marketing Books
| Marketing |
Larger
| McDonald's: Behind The Arches
Buy from www.amazon.com
| List Price: $18.00
www.amazon.com's Price: $11.70
You Save: $6.3 (35%)
Condition: New
Availability: Usually ships in 24 hours
Release Date: 1995-07-01
Lowest New Price: $4.97
Lowest Used Price: $0.74
| Product DescriptionMcDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. In the years since McDonald's: Behind The Arches was first published, McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Inspiring, informative, and filled with behind the scenes stories, this remarkable saga offers an irresistible look inside a great American business success.
Read more...
Similar Products:Grinding It Out: The Making Of McDonald's
Sam Walton: Made In America
Forbes Greatest Business Stories of All Time
Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
Everything I Know About Business I Learned at McDonald's: The 7 Leadership Principles that Drive Break Out Success
|
|
| Top Marketing News |
| 2012-02-07 16:01 |
sigma marketing group, the customer intelligence-driven, direct and digital marketing services firm, today announced the launch of fast forward social media, an expert, streamlined |
|
[news/lw_all.xml] |
powered by myBB pay for performance benchmark industry# |