Good Marketing Books
| Marketing |
Larger
| Consumer Behavior
Buy from www.amazon.com
| List Price: $266.95
www.amazon.com's Price: $196.56
You Save: $70.39 (26%)
Condition: New
Availability: Usually ships in 24 hours
Lowest New Price: $183.11
Lowest Used Price: $99.00
| Product DescriptionIdeal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.
Read more...
Similar Products:Essentials of Marketing Research
International Marketing
Advertising and Promotion: An Integrated Marketing Communications Perspective
Marketing Research
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
|
|
| Top Marketing News |
| 2012-02-08 04:01 |
seattle, feb. 8, 2012 /prnewswire/ -- wines of washington promotion, an interactive, integrated marketing and design agency based in seattle, has completed a variety of advertising, marketing, point-of-purchase, ... |
|
[news/lw_all.xml] |
|