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| Product DescriptionThoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon--all in a succinct 12 chapters.
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| Top Marketing News |
| 2012-02-06 16:01 |
every week, we compile a list of new cause-related marketing campaigns to share with our community.?? here are the campaigns that caught our attention the week of january 30, 2012.?? several focused on the super bowl, one corresponded with the start of the nascar spring season and one took a new twist on a refer-a-friend ... |
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