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| Entertainment Industry Economics: A Guide for Financial Analysis
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| Product DescriptionIn this newly revised book, Harold L. Vogel examines the business economics of the major entertainment enterprises: movies, music, television programming, broadcasting, cable, casino gambling and wagering, publishing, performing arts, sports, theme parks, and toys and games. The seventh edition has been further revised and broadened and differs from its predecessors by restructuring and repositioning the previous Internet chapter, including new material on the economics of networks and advertising, adding a new section on policy implications, and further expanding the section on recent theoretical work pertaining to box-office behaviour. The result is a comprehensive up-to-date reference guide on the economics, financing, production, and marketing of entertainment in the United States and overseas. Investors, business executives, accountants, lawyers, arts administrators, and general readers will find that the book offers an invaluable guide to how entertainment industries operate.
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| Top Marketing News |
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new interactive edition of kim dushinski’s popular book helps marketers reach mobile phone users, interact with customers, and create dynamic mobile marketing campaigns.medford, nj (prweb) february 07, 2012 information today, inc. (iti) announced publication of the second edition of the mobile marketing handbook: a step-by-step guide to creating dynamic mobile marketing campaigns, 2nd edition... |
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