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Pick Me : Breaking Into Advertising and Staying There
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Pick Me : Breaking Into Advertising and Staying There

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Product Description

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on.

Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:

  • Is advertising right for me?
  • How do I build a killer portfolio?
  • How do I get an interview with the elusive creative director?
  • Should I accept an unpaid internship?
  • How do I find the right partner?
  • How do I beat creative block?
  • How do I avoid burnout?

Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.

Forget the clichés this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.
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Similar Products:

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine)
Ogilvy on Advertising
The Advertising Concept Book
The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age)
Breaking In: Over 100 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired

Top Marketing News

Watchdogs to drag shadow banks into the light (Reuters)

2012-02-07 13:01
Reuters - Beyond the reach of regulators, and about half the size of the world's banking industry, a thriving breed of "shadow banks" is emerging that could trigger the next chapter in the global financial crisis.

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