List Price:
www.amazon.com's Price: $143.95
Condition: New
Availability: Usually ships in 24 hours
Lowest New Price: $50.62
Lowest Used Price: $27.09
| Product DescriptionFilled with engaging, current examples drawn from the authors' ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the market co-authored by a full-time marketing researcher, McDaniel and Gates together bring their real-life, insider experiences from the industry to teach students how to make critical business decisions through the study of market research. Recognizing that marketing research is much more than computing sample size, learning SPSS, or conducting a focus group, the text shares with students all they need in research design, data acquisition, and data analysis, with a fresh dose of reality that is unmatched.
Read more...
Similar Products:Consumer Behavior, Ninth Edition
Strategic Brand Management (3rd Edition)
Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)
Integrated Advertising, Promotion and Marketing Communications (5th Edition)
Services Marketing
|
