List Price: $16.95
www.amazon.com's Price: $11.53
You Save: $5.42 (32%)
Condition: New
Availability: Usually ships in 24 hours
Average Customer Rating: 4.5
Lowest New Price: $8.92
Lowest Used Price: $10.38
| Features• ISBN13: 9780470563366
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
None of the books great...but this one good.I've read a handful of Twitter books and this one is the best so far. Most others are Twitter 101...this one goes deeper which is good.
Not for small business, not credible.If you have
* A well established business
* Your are have a established presence on the web.
* You already make successful blogs.
the book is for you, if not, don't bother.
If your are starting a business and you are not part of the <1% of exceptional famous peoples in this world. That have a exceptional product with a exceptional presence on the web.
Comm have a hard time to put himself in the starter choose, and that his weakness. He mention to never put your website in your tweet, well with 65,359 follower like he have, I would probably won't tweet about my website. He is on another planet.
Somehow from a certain point of view even with so many followers, his performance is pathetic. Most of him tweets with a link don't create much effect.
With 65k followers the author of this book can hardly have: 30 clicks on his link on twitter, Sometime 0. He is not a good reference. http://bit.ly/9E1pQ3+
I have 350 followers and I have around 26 clicks on my links, and I link every time (comm is against that idea of posting many links in tweets, well how the h... they will know about your website)
But @digitalps is a better example. That guy can have 3500 clicks on his twitter links, [...].
Conclusion: Don't read it with too much excitement, you won't reach 65k followers if you don't have a established business, and his do and don't can be put aside, use your own judgment.
It Makes a Whole Lot of Twitter Sense NowHi there! You've seen it. I've seen it. Yes, we've all seen it. And we're all excited by that unmistakably familiar Blue Birdie. All the buzz about it and its tweets on traditional media outlets has probably brought you to this page. I would not be surprised to hear that the hype surrounding this microblogging sensation known as Twitter has led you here, wondering whether or not you should purchase this book.
For starters, here are the $16.47 (or insert however much this book may cost you by the time you're reading this review) questions to ask yourself: Do I know how to leverage Twitter for online marketing and branding? And if not, can I possibly figure it out without this book?
If you answer "yes" to any of the questions above, you can skip the rest of this review. You are a marketing genius. You don't need this book, and you definitely don't need to waste your time and money on it.
But, on the other hand, the chances are you'll answer "no" to both questions. No worries, because you are not alone. There are many of us.
In fact, there are lots of us in the Gen Y cohort without the slightest clue of how to work this new gig. You may have heard of the popular notion that today's younger generation grasps the workings and capabilities of social media sites like Twitter. The media loves to propagate this, and, well, it's simply a myth. Just because we tweet for fun does not mean we know how to leverage Twitter for business and online marketing. Hence, there is this need/demand for Twitter Power.
More importantly, the good news is that this book is made for you. Twitter Power: How to Dominate Your Market One Tweet at a Time by Joel Comm is a conversational, very easy to read guidebook chock full of insightful and actionable marketing strategies and techniques.
With all the initial wonder/amazement associated with the technological innovation of social media, Mr. Comm makes you realize that Twitter is really just another marketing channel by which your target market consumes its information. As such, branding--whether personal or corporate--is paramount. At its most basic, branding means getting your name out there and remaining in the hearts and minds of people. But to do so effectively, you have to build great content and you have to offer something of real value.
This is the forte of this book. It creates a paradigm shift for you, broadening your perspective of social media sites as a whole. What does this mean? It means that the marketing tips you ultimately gain in this book are transferrable to other social media sites like Facebook and MySpace among others. The only thing you have to do is "tweek" (pun intended) it a little. The general concept still applies. And it's key.
All in all, for the timelessness and wide applicability of the advice, I give this book 5 stars.
So what are you waiting for? Get this book now. Let Mr. Comm show you how you can unleash Twitter Power for your company. It may not make much sense right now. But after reading this book and doing the 30-day plan to dominating Twitter near the end of the book, it will certainly make a whole lot of Twitter sense!
A-Z Instructions On How To Build Your Twitter MarketThis is the best guide I have found regarding all aspects Twitter related! I have been in marketing for many years and this book was easy to read, not too technical, and gave me a good foundation. I read the reviews before purchasing and I was impressed with the book when I received and read it. I am completely educated about Twitter marketing now. I highly recommend this book to anyone who is looking to learn how to market on Twitter!
Meh...Honestly, I am surprised this book has gotten close to 5 stars. I tried to force myself to read this entire book, but for the first time ever, I put it back on the shelf 3/4ths of the way through. I haven't read any other books on twitter, but I purchased this book because everyone said this was 'the' book to have on twitter.
I picked up on several dos and donts in the book, but not nearly enough. I don't consider myself a master of twitter. I've been in the internet marketing and social media biz for about 5 years, but a lot of the information in the book was fairly obvious. I didn't take away a lot of information that I hadn't already known. After reading the first 100 pages or so of the book, I didn't really take away much. By the time I got close to the end, I figured it wouldn't be worth my time to complete it.
I am sure Joel Comm is a smart, savvy dude, but to me, this book didn't cut it. I felt a lot of the subjects were drawn out to make the book a sufficient length. This book could have easily been 75 pages.
All in all, I am not happy with buying this book. This was my first Joel Comm book I've read. I'd have a tough time picking up another one of his books. Ultimately, I wouldn't recommend it.
Product DescriptionGet the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.
Amazon.com ReviewSince 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers. In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers. - Updated with thirty percent new material, including all the latest business applications for Twitter
- Includes new, recent case studies of companies at the forefront of the Twitter movement
- Helps you develop your own social networking strategy to meet your specific business needs
Twitter Power is a must-have resource for any business leader who wants to keep up with the social media movement. Twitter Tips from the Author
Driving Followers to the Mall Look through my timeline, and you’ll see lots of different kinds of tweets. You’ll see links to my blog posts. You’ll see replies to my followers. You’ll see my opinions on politics, gaming, and social media. You’ll even see the odd quote that I’ve thrown in for fun and to spark some comments. What you won’t see are tweets that tell people they should be buying my products. That’s not what I use Twitter for. I prefer to use it to build a brand and a community. In time, that will bring me more loyal customers and more sales overall. I can already see it happening in the number of visitors to my blog and the type of comments those visitors leave. But that doesn’t mean you can’t use Twitter to drive direct sales. You can, but you have to follow a number of simple rules: • Don’t do it too often. A special offer once a week is plenty. More than that, and you’ll start to look like a commercial Twitter timeline rather than a personal one. That will reduce the number of your users. • Make the offers really special. Time-limited offers and discount coupons make followers feel that they’re being rewarded for reading your tweets. Being part of an exclusive club is a powerful motivator to keep reading. • Keep the offers targeted. People will follow you for all sorts of reasons. They might have seen your Twitter URL on your blog. They might have seen a reply to you in someone else’s timeline. Or they could have read one of your re-tweeted messages to name just three. They’ll stick around because they find your tweets interesting and entertaining. With a group of followers that could be quite varied, the temptation might be to make offers for any products you can think of. If someone offers you an interesting-looking joint venture, you might want to mention it on Twitter, offer a discount code, and see if anyone bites. You could do that, and some people might bite. However, if your keep your offers closely-targeted to your specialized subject—whatever that subject might be—you’ll continue to come across as an expert, and because your trust levels on that topic will be higher, your conversion rates should be higher too. • Don’t link to a sales page without a special offer. Although Twitterers understand that companies are using the site for branding and marketing, they don’t want to feel that they’re being pushed into buying. If the tweets are interesting and entertaining, then followers will be happy to read them. In fact, they’ll enjoy them and they’ll see the company as having its finger on the pulse, as a firm that feels that it’s part of their community and that knows how to follow the community’s rules. Companies that are seen to view followers as nothing more than walking moneybags, though, aren’t going to pick up followers. They’re actually more likely to lose followers who were once customers. Link directly to a sales page without making the follower feel that they’re receiving special treatment, and you create the impression that you really want to sell, not tweet. Usually, the best way to drive followers to buying pages is to use the strategies we’ve seen already: Create entertaining tweets, and throw in occasional special offers that appear to reward followers while avoiding the appearance of a hard sale—or even that you’re marketing. There is one exception though. A number of timelines have turned up on Twitter that take exactly the opposite approach. They’re a bit like Darren Rowse’s Twitterfeed account: They provide just one type of tweet and followers know exactly what they’re getting. In this case, they’re getting nothing but special offers. Once in a while, MomsWhoSave (@momswhosave) will toss in a personal tweet. But it’s mostly discounts and coupon codes for its 8,375 followers.
Read more...
Similar Products:The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff
Facebook Marketing: An Hour a Day
Facebook Marketing: Designing Your Next Marketing Campaign (2nd Edition) (Que Biz-Tech)
Social Media Marketing: An Hour a Day
The Social Media Bible: Tactics, Tools, and Strategies for Business Success
|
