List Price:
www.amazon.com's Price: $156.47
Condition: New
Availability: Usually ships in 24 hours
Lowest New Price: $130.00
Lowest Used Price: $100.00
| Product DescriptionGlobal Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text’s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more “multilateral.” The 5th Edition further addresses some peculiar phenomenon being observed in global marketing today. Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.
Read more...
Similar Products:The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
International Management: Managing Across Borders and Cultures, Text and Cases (7th Edition)
Services Marketing
Advertising and Promotion: An Integrated Marketing Communications Perspective
International Economics (Available Titles Coursemate)
|
