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Strategic Market Management (Strategic Market Managment)
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Strategic Market Management (Strategic Market Managment)

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Product Description

Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets.  Completely revised and updated, Aaker's best-selling book, Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies that will enjoy sustainable advantage in dynamic markets that are increasingly complex and cluttered.  The intent is to provide decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision making and developing growth strategies.
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Top Marketing News

AP Enterprise: Brown bank regulator an insider (AP)

2012-02-07 04:02
AP - Gov. Jerry Brown's appointee to head the department that oversees banking, financial and consumer regulations in California led a trade association that fought against tighter lending restrictions before the subprime mortgage crisis exploded and was an executive with Washington Mutual when the now-failed bank was among the most aggressive marketers of loans to high-risk borrowers.

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