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Release Date: 2010-02-16
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| Features• ISBN13: 9780385528757
• Condition: New
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Impact all areas of your life.This was a quick read and applied to many aspects of my life where change is needed. Don't we all need to change something? Business or personal, this is the starting point to making change happen - easily and quickly.
OverratedAs in many other circumstances, the authors stretched out 1 chapter of interesting material into a full book. I did not find it worthwhile.
Useful advice and catchy hooks: Food Rooster?I am a fan of the Heath brothers already from their Fast Company column and their first book, Made To Stick. I really loved Switch. The topic on change is important (it is subtitled How To Change Things When Change Is Hard). The format is very accessible with lots of varied examples, chapter reviews of the main highlights, and catchy teaching phrases, such as Find Your Bright Spots or Shrink The Change.
A lot of their advice dovetails very nicely with traditional coaching advice, so I may make this required reading for my clients undergoing big upheaval. But even without a coaching background, you can appreciate the motivational, yet practical tips.
You have to read this book for yourself, so I won't spoil it, but here are some of the fun items:
When change seems too hard, it's not because you're lazy; it's because you're exhausted. You need to make things easy for yourself;
Direct the Rider (your analytical side)/ Motivate the Elephant (your emotions). Who can't hook onto that catchy phrase?;
Why the Food Pyramid may as well be a Food Rhombus or a Food Rooster (this still makes me laugh out loud when I think of it);
The Heath brothers personal foray into salsa dancing also made me smile!
It's a fast read but packed with useful advice you can use right away to make changes in different areas of your life or in the workplace. Read this book!
A Master Book on ChangeThis book was not just good but great. It is about introducing change in an organization. Of course one of the most difficult organizations to change is a church, so this book is incredibly helpful for leaders in congregations. The book is easy to read, and understandable. Instead of a difficult and complex model for change, the authors broke down the steps in a clear model. You will hear about elephants, riders, and self-control. This book was read on a kindle and I marked it all up. It was so good that I even twitted from the kindle. Of all the books on change, this was the one I would read again. Even though it was not written to churches, it is applicable to churches. Even if you are not going through a process of change, the book also provides a ton of practical advice on moving people forward in Christian faith. Life is about changing, from churches going from internal to external, to Christians going from immature to mature. This is the nature process of life and this book helps one navigate this transition. I highly recommend this title. It is great.
Readable and insightful, but lacks rigorAnother great book from the Heath brothers. Tackling the difficult subject of change, the Heath's present a readable exposition on how to alter behavior in even the most resistant environments. They provide a three-part framework for creating change: 1) direct people's rational instincts 2) motivate people through their emotions 3) shape the structure and environment to make it easier for people to comply with the desired behavior. What I like about the book is that they pay attention to each of these three elements equally. They ignore the false dichotomies of rational vs. emotional decision-making and individual vs. structural causation, instead offering a balanced framework that acknowledges the combined impact of these different factors on human action. I especially like their methodological choice to highlight "bright spots" or "positive deviants" in order to determine what actions and strategies should be pursued to solve problems (akin to the use of the most-likely, least-likely method in qualitative analysis). My one issue is with the lack of rigor regarding the framework. In their first book, Made to Stick, the Heath's inductively determined the factors that lead to message/idea retention. In Switch, there does not appear to be a pre- or post-analysis study linking their framework to change. We are left with a number of (admittedly convincing) anecdotes rather than a fuller validation of their proposed solution. Overall, Switch is a great read and resource for anyone trying to create change in a settled environment.
Product DescriptionWhy is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:
â—Ź The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
â—Ź The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
â—Ź The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Amazon.com ReviewChip Heath and Dan Heath on Switch: How to Change Things When Change Is Hard
 "Change is hard." "People hate change." Those were two of the most common quotes we heard when we began to study change. But it occurred to us that if people hate change, they have a funny way of showing it. Every iPhone sold serves as counter-evidence. So does every text message sent, every corporate merger finalized, every aluminum can recycled. And we haven’t even mentioned the biggest changes: Getting married. Having kids. (If people hate change, then having a kid is an awfully dumb decision.) It puzzled us--why do some huge changes, like marriage, come joyously, while some trivial changes, like submitting an expense report on time, meet fierce resistance? We found the answer in the research of some brilliant psychologists who’d discovered that people have two separate “systems” in their brains—a rational system and an emotional system. The rational system is a thoughtful, logical planner. The emotional system is, well, emotional—and impulsive and instinctual. When these two systems are in alignment, change can come quickly and easily (as when a dreamy-eyed couple gets married). When they’re not, change can be grueling (as anyone who has struggled with a diet can attest). In those situations where change is hard, is it possible to align the two systems? Is it possible to overcome our internal "schizophrenia" about change? We believe it is. In our research, we studied people trying to make difficult changes: People fighting to lose weight and keep it off. Managers trying to overhaul an entrenched bureaucracy. Activists combatting seemingly intractable problems such as child malnutrition. They succeeded--and, to our surprise, we found striking similarities in the strategies they used. They seemed to share a similar game plan. We wanted, in Switch, to make that game plan available to everyone, in hopes that we could show people how to make the hard changes in life a little bit easier. --Chip and Dan Heath (Photo © Amy Surdacki)
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