List Price:$233.95 www.amazon.com's Price: $233.95 Lowest New Price: $29.63 Lowest Used Price: $0.23
Product Description
Voice of the Expert! MARKETING PRINCIPLES AND BEST PRACTICES, 3rd Edition combines the expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing and is written by an authority in that field. Without losing the distinct flavor of each contributing author, every chapter is consistent in format and pedagogy and edited by Dr. Doug Hoffman to ensure a consistent, streamlined presentation. This new edition has integrated an environmental framework throughout. Read more...
imn, the digital marketing company that delivers branded enewsletters and content for vertical markets, today announced details of its involvement with kia motors america , specifically to support the company’s increased focus on digital marketing objectives.
